Digital Communications Assistant

This position is located in the United Nations information centre in New Delhi (UNIC New
Delhi), within the Information Centres Service (ICS), Strategic Communications Division
(SCD), Department of Global Communications (DGC).

The UNIC New Delhi is the principal source of information about the United Nations system
in India and Bhutan. The information centre is responsible for promoting public
understanding and support for the aims and activities of the United Nations by disseminating
UN information materials to a local audience in local language; engaging local and regional
partners; and, overall, bringing the United Nations closer to the people it serves.

The incumbent is under the direct supervision of a National Information Officer (NIO) and
the overall supervision of the Director of the UNIC New Delhi.

**Responsibilities**:
Within delegated authority, the incumbent is responsible for the following duties:

- Assists and supports the UNIC and RCO communications unit in drafting and finalising the

UN in India social media strategy in line with the global communication strategies and

campaigns, and priorities of the UN Country Team in India.
- Maintains social media calendar (monthly grids) and provides management and editorial

support for the implementation of organic and paid social media campaigns.
- Writes and edits copy for the UN in India social media channels (Twitter, Facebook,

YouTube and Instagram).
- Produces social media optimised content for the UN in India website and corporate

channels, including designing graphics, audio-visual productis, podcasts, vlogs, blogs and

other new and emerging opportunities.
- Designs and implements digital media campaigns aligned with UN priorities with key

partners, including government, civil society and private sector.
- Participates in the planning and coordination of events using digital communication tools.
- Supports the development of key social media/digital partnerships - including with

influencers, channels and media organizations - towards greater visibility of the global and

national priorities of the UN.
- Supports the social media listening and intelligence of the UN office in India.
- Researches a broad scope of information sources : printed and electronic; compiles and

presents information for use in the preparation and production of digital communication

products/services for target audiences.
- Assists in monitoring, tracking and analysing data related to social media reach and

engagement, current events, public opinion and press; and identifies possible action/responses using digital communications.
- Identifies and prepares new material for inclusion in appropriate websites by researching

various information sources for relevant material and cross-checking information with author

offices as required; identifying, retrieving and downloading pertinent documentation and

other information in requisite programming languages for Web format or inserting into

database after determining appropriate categorization. Tag content to improve Search Engine

Optimization (SEO).
- Coordinates and collaborates with UN agencies on key international days and campaigns

focussing on priority areas of work in India.
- Assists in the electronic dissemination of outreach materials; prepares, maintains and

updates websites, to include drafting and editing content; maintains the UNIC digital library.
- Acts as focal point on digital communications issues, monitoring and reporting on latest

trends and developments, responding to inquiries.
- Performs related general administrative duties, as required, including the identification of

office technology needs and maintenance of equipment, software and systems.
- Provides guidance to, and may supervise, junior colleagues, including other local staff,

consultants, and/or interns.
- Performs other duties as required.

Competencies
PROFESSIONALISM: Knowledge of internal policies, processes and procedures related to
communication, production and dissemination of public information. Ability to research
information from a variety of sources. Shows pride in work and in achievements;
efficient in meeting commitments, observing deadlines and achieving results; is motivated by
professional rather than personal concerns; shows persistence when faced with difficult
problems or challenges; remains calm in stressful situations. Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in
all areas of work.

COMMUNICATION: Speaks and writes clearly and effectively; listens to others, correctly
interprets messages from others and responds appropriately; asks questions to clarify, and
exhibits interest in having two-way communication; tailors language, tone, style and format to
match audience; demonstrates openness in sharing information and keeping people informed.

PLANNING & ORGANIZING: Develops clear goals that are consistent with agreed
strategies; identi