SEO Executive

2 days ago

Ambala, India Foxy Digits Full time

**Job Title**: SEO Executive

**Job Type**: Full-Time
**Experience Required**: 1-3 Years (Freshers with strong knowledge can also apply)

**Job Summary**:
**Key Responsibilities**: **On-Page SEO**:

- Conduct keyword research, competitor analysis, and implement SEO strategies.
- Optimize meta tags, headings, URLs, image alt texts, and internal linking.
- Enhance content quality for readability, engagement, and search engine indexing.
- Work closely with content writers to ensure SEO-focused content strategy.

**Off-Page SEO**:

- Build high-quality backlinks through ethical link-building strategies.
- Conduct outreach campaigns and maintain relationships with bloggers and webmasters.
- Monitor backlink profile and disavow toxic links.
- Use tools like Ahrefs, SEMrush, and Moz for off-page SEO analysis.

**Technical SEO**:

- Perform technical audits using tools like Screaming Frog, Sitebulb, and DeepCrawl.
- Fix crawl errors, improve site speed, manage robots.txt and XML sitemaps.
- Implement schema markup for rich snippets.
- Ensure mobile-friendliness and Core Web Vitals compliance.

**CMS Management**:

- Maintain and optimize websites built on **WordPress** and **Shopify**.
- Handle plugin management, theme customization, and performance optimization.
- Collaborate with developers to implement complex changes.

**CRM & Lead Tracking**:

- Integrate and manage lead flow via CRM tools (HubSpot, Zoho, etc.).
- Monitor user behavior, segment leads, and optimize conversion funnels.
- Create automated workflows to nurture SEO leads.

**Google My Business (GMB)**:

- Optimize and manage GMB listings for multiple locations.
- Handle reviews, posts, Q&A, and local citations to improve local SEO.
- Track local search rankings and performance metrics.

**Conversion Rate Optimization (CRO)**:

- Analyze user behavior using heatmaps and A/B testing tools (Hotjar, Google Optimize).
- Create and test landing pages to boost conversions.
- Collaborate with design and dev teams to improve UX/UI.

**Required Skills**:

- Proven experience in SEO, with strong knowledge of the latest algorithms and ranking factors.
- Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, GTmetrix, etc.).
- Working knowledge of HTML, CSS, and JavaScript basics.
- Strong analytical skills with experience using Google Analytics, GA4, Search Console, and Tag Manager.
- Good communication skills and ability to explain SEO insights clearly to stakeholders.

**Preferred Qualifications**:

- Bachelor's degree
- Certifications in SEO, CRO, Google Analytics, or Digital Marketing (Google, HubSpot, etc.).
- Experience with Shopify SEO apps and WordPress SEO plugins like Rank Math or Yoast.
- Experience managing multi-location businesses on GMB.

Pay: ₹18,000.00 - ₹20,000.00 per month

Schedule:

- Day shift
- Morning shift
- Weekend availability

Work Location: In person

Expected Start Date: 19/06/2025

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