Digital Marketing Executive

**. Digital Marketing Job Description & Role for Freshers**

We understand how it can be very daunting for freshers and juniors to take a decision on which role to take up. Hence, it is important to know more about the job description, responsibilities, skills, and salary before taking up a full-time job.

**Responsibilities-**
- **Social media management** - Understanding different brand requirements and decoding client briefs alongside your team manager is part of your job role. Creating campaigns and campaign reports will be required of you.
- **Analytics** - Web analytics involves analyzing web traffic, and social media analytics and analyzing these numbers to reduce bounce rate and optimize the pages for optimum results.
- **Content Writing** - You will need to understand the basics of content writing for the company website, social media requirements, and blogs.
- **Website** - Website management is also another important aspect of this role. You will need to understand how to build websites, manage landing pages and also optimize them with plug-ins, etc. with the help and guidance of your team.

**Skills & Qualifications Required-**
- Basic Understanding of Microsoft Office - Excel, Powerpoint, Word, etc.
- Content Writing
- Social Media Awareness
- SEO skills
- Quick Learning Skills
- Adaptability

Join IIDE’s global virtual internshipprogram to stand out from the crowd.

**Salary Trends-**

The average salary for a junior digital marketer or a fresher is about INR 2 lakh per annum. This varies with your academic qualifications and performance. We suggest a short certificate course such as IIDE’s online digital marketing coursein case you have not pursued an education in the same field.

**2. Digital Marketing Job Description & Role for Specialists**

A digital marketing specialist has in-depth knowledge in the field and is an experienced individual. He is well-versed in all digital marketing channels and tools.

**Responsibilities-**
- Keep up-to-date with **trends**
- Manage **marketing** **insights**
- Plan and **supervise** marketing campaigns
- Look into customer relationship management **(CRM)**
- **Website** **management** and optimization
- **Social media** page optimization
- Track **website traffic** and other metrics
- Optimize the **performance** of the website
- Give ideas as to how to increase **ROI** (returns on investment)
- Provide **reports** to the managing teams and clients
- **Supervise** and overlook marketing teams
- Pitch new **ideas** to the client

**Skills & Qualifications Required-**
- Good **communication** skills
- **Managerial** skills
- Minimum 1-2 years of **experience** in the digital marketing industry
- Ability to generate and analyze **data**
- Should be able to work under **pressure**
- Knowledge of various **metrics**
- **SEO** skills and knowledge

**Salary Trends-**

The average salary of a digital marketing specialist is about INR 4.9 lakhs per annum. If you’re looking to add to your skill set, we recommend doing short courses to understand each area of digital marketing. Check outIIDE’s range of digital marketing short courses.

**3. Digital Marketing Job Description & Role for Managers**

Digital marketing heads and managers have a lot of responsibilities. They usually look into supervision and the overall growth of the respective teams.

**Responsibilities-**
- Allocate **budgets** for paid marketing
- Develop new strategies by studying new **trends**
- Increases **marketing effectiveness** by identifying long-term and short-term goals
- Measures team performance **(KPIs)**
- Reports performance of all **marketing campaigns** to senior management
- Strategize to increase performance **(ROI)** through insights
- Build team **spirit**
- Brainstorm for new **growth strategies**
- Carries out **conversion tests** and reports
- Co-ordination between **internal teams**
- Strong analytical skills to understand and enhance the **customer experience** throughout the marketing funnel
- Financial **planning** and **strategy**
- Involved in **recruitments** and **training**

**Skills & Qualifications Required-**
- Educational degree in a related field or minimum 3-5 years of **work experience** in this field
- Creating a **rapport** with the client
- Training **subordinates**
- Highly **motivated**
- Extensive marketing **research** knowledge
- Should be able to carry out **statistical analysis** easily
- Experience in optimizing user **funnels**
- **Knowledge** of all digital marketing tools
- Should have knowledge of setting up **ad** **campaigns**

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Work from home

Schedule:

- Flexible shift
- Morning shift

Supplemental pay types:

- Commission pay

Ability to commute/relocate:

- Fatehgarh Sahib, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 yea