Associate - Product Marketing

Redaptive is looking for an Associate Product Marketing for our India team who can develop and execute marketing strategy roadmap for our products.
- Redaptive is an energy management and technology company introducing the concept of EaaS (Efficiency-as-a-Service) and IoP (The Internet of Power) to the world. By successfully deploying energy savings projects with in-house metering technology, we are not only saving our customers millions of dollars, but we are being also good to the environment with highly efficient spaces.

**Job Responsibilities**:

- Develop and execute product marketing strategies to drive awareness, demand, and adoption of our Sustainability and Energy Solutions product line in the Commercial and Industrial market.
- Conduct market research to identify customer needs, pain points, and buying behaviors to inform marketing messaging and strategies.
- Work closely with the product management team to understand product capabilities, features, and benefits, and translate these into compelling messaging and positioning for the target market.
- Develop and manage product marketing content and collateral, including sales enablement materials, presentations, webinars, white papers, and case studies.
- Work closely with sales teams to enable them to effectively sell and promote the product, providing them with the necessary tools and training.
- Analyze marketing performance metrics and customer feedback to measure success and inform future strategies.
- Stay up to date with industry trends, competitors, and emerging technologies to ensure our product messaging and strategies remain relevant and effective.

**Job Requirements / Qualifications**:

- 5 plus years of relevant experience
- Strong understanding of the commercial market and customer buying behaviors
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
- Strong analytical skills, with the ability to analyze market data and customer feedback to inform marketing strategies.
- Proven track record of developing and executing successful product marketing strategies that drive demand and adoption.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Flexible to work in a 3PM - 11PM IST time zone (as needed) to better align with the global team.

**Nice to Have**:

- Master of Business Administration or another Post graduate-level business degree
- Experience with building energy systems (e.g., HVAC, Lighting, solar, electric vehicle charging, etc) is preferred.
- Experience within startups
- Energy and Sustainability industry experience preferred.

**About Redaptive Inc.**
- Redaptive is the leading Energy-as-a-Service company that enables businesses to meet largescale energy efficiency and strategic technology objectives. With over $1 billion in project lending capacity, Redaptive deploys best-in-class energy efficiency technologies across large commercial real estate portfolios through a unique, data driven shared savings model. Redaptive is backed by CarVal, ENGIE New Ventures, Linse Capital, CBRE, Evergy Ventures and CPP Investments.

Our company culture is fun, collaborative, and fast paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer and all qualified applicants will receive consideration for employment.

This employer participates in E-Verify.

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