Performance Marketing

2 days ago

Remote, India The Bio Company Full time

About Bioleather

Bioleather is an award-winning, plant-based leather alternative made from upcycled tomato waste. Plastic-free, biodegradable, and proudly made in India — we supply to sustainable fashion and lifestyle brands across the globe.

Role Overview

We’re seeking a performance-driven marketer to help scale our **ads and conversion campaigns** across Meta, Google, and LinkedIn. This role is ideal for someone who loves testing creatives, optimizing campaigns, and growing ROAS for an impact-driven product.

**Responsibilities**:

- Plan, launch, and optimize paid campaigns (Meta, Google, LinkedIn)
- Track KPIs: ROAS, CPA, CTR, CPC, CPL
- A/B test ad creatives and landing pages
- Research and target new B2B and D2C segments
- Monitor and report weekly campaign performance
- Coordinate with creative and content teams for ad assets
- Recommend budget reallocations based on results

**Requirements**:

- 1+ years experience in performance/digital marketing (Meta & Google Ads mandatory)
- Familiarity with analytics tools (Meta Ads Manager, GA4, Google Tag Manager)
- Understanding of sustainable/B2B brands is a plus
- Ability to work independently and deliver insights
- Strong communication and reporting skills

Bonus Skills
- Landing page optimization and CRO know-how
- Creative copywriting for ads

Why Join Us
- Flexible hours
- High-impact role in a fast-growing sustainable startup
- Creative freedom + performance-based growth opportunities
- Work directly with the founder and cross-functional teams

**Job Types**: Part-time, Internship
Contract length: 6 months

Pay: ₹4,000.00 - ₹8,000.00 per month

Expected hours: 20 per week

**Benefits**:

- Flexible schedule

Schedule:

- Day shift
- Morning shift

Work Location: Remote

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