Digital Marketing Executive

6 days ago

Gurugram Haryana, India AV Herbarium Full time

ROLE AND RESPONSIBILITIES 1. Digital Marketing Strategy:

- Develop and execute digital marketing strategies to achieve company objectives, including increasing brand visibility, driving website traffic, and generating leads.
- Conduct market research, analyze industry trends, and identify target audience segments to inform digital marketing strategies. 2. Website and SEO Optimization:

- Oversee website development and maintenance, ensuring user-friendly design, functionality, and optimized performance.
- Implement SEO best practices to improve organic search rankings, increase website traffic, and enhance user experience. 3. Social Media and Content Marketing:

- Manage social media channels, including content creation, posting, engagement, and community management.
- Develop and manage paid advertising campaigns on platforms such as Google Ads, social media advertising, and display advertising.
- Monitor campaign performance, optimize budgets, and ensure efficient use of advertising spend. 6. Analytics and Reporting:

- Track, analyze, and report on key performance indicators (KPIs) and marketing metrics to assess campaign effectiveness and make data-driven decisions.
- Provide regular reports to management, highlighting insights, trends, and recommendations for optimization. 7. Collaboration and Coordination:

- Collaborate with cross-functional teams, including design, content, and development teams, to ensure alignment and effective execution of digital marketing initiatives.
- Coordinate with external agencies or freelancers as needed for specialized digital marketing activities. 8. Industry Monitoring and Innovation:

- Stay up to date with digital marketing trends, emerging technologies, and industry best practices.
- Explore innovative digital marketing strategies and tools to enhance brand visibility, engagement, and conversion.

Pay: ₹16,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Diploma (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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