Digital Marketing Executive

-Key Responsibilities

1. Digital Marketing Strategy Development & Execution:

- Design and implement comprehensive digital marketing strategies to promote software courses like Python, Java, etc.
- Lead and execute digital campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.) to drive traffic and generate leads for software training programs.
- Optimize SEO and SEM strategies to improve online visibility and rankings for relevant keywords.

2. Team Leadership & Management:

- Lead, manage, and mentor a team of digital marketing professionals, content creators, and designers to achieve marketing objectives.
- Delegate tasks, set clear objectives, and track team performance to ensure timely delivery of marketing projects.
- Foster a collaborative, innovative, and results-driven environment.

3. Content Strategy & Video Marketing:

- Develop content strategies that align with marketing goals, focusing on educational content, software training course promotions, and user engagement.
- Oversee the creation of engaging and informative video content for platforms like YouTube, including tutorials, course highlights, testimonials, etc.
- Leverage video content to enhance brand awareness, improve student engagement, and increase conversions.

4. Competitor Analysis & Market Research:

- Conduct regular competitor analysis to identify trends, strengths, weaknesses, and opportunities.
- Monitor competitors' marketing activities, digital footprint, and strategies in the software education sector.
- Use insights from analysis to adjust strategies and stay ahead of market trends.

5. Performance Tracking & Analytics:

- Use tools like Google Analytics, social media insights, and other marketing analytics platforms to track the performance of campaigns.
- Provide regular reports on key metrics (traffic, conversions, ROI, engagement) and suggest data-driven improvements to optimize campaigns.
- Continuously evaluate and improve ROI of all digital marketing efforts.

6. Offline Marketing & Events:

- Collaborate with the offline marketing team to create synergy between online and offline marketing efforts, including print, seminars, and workshops.
- Help plan and promote offline events (e.g., webinars, seminars, or training sessions) and coordinate with the offline marketing team for on-the-ground execution.

7. Brand Positioning & Communication:

- Develop and maintain the brand’s voice and messaging to ensure consistency across all digital channels.
- Create promotional strategies to position the institute as a leading provider of software training and educational resources.

8. Customer Journey Optimization:

- Understand and optimize the entire customer journey - from awareness to conversion - through various digital touchpoints.
- Implement retargeting campaigns to engage users at different stages of their decision-making process.
Skills & Qualifications:

- Experience:

- Minimum of 6 years of experience in digital marketing, with at least 2-3 years in a managerial role.
- Experience working in the software education or training industry is highly preferred.
- Digital Marketing Skills:

- Proven expertise in SEO, SEM, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other digital marketing platforms.
- Team Leadership:

- Strong ability to lead, manage, and motivate a team of digital marketers, designers, and content creators.
- Excellent project management skills and the ability to manage multiple campaigns simultaneously.
- Video Content & Creative Skills:

- Expertise in creating and promoting video content across platforms (YouTube, Vimeo, social media).
- Knowledge of video production, editing, and optimizing video for SEO.
- Offline Marketing Knowledge:

- Experience in traditional marketing methods such as print, events, workshops, and seminars.
- Ability to integrate online and offline marketing strategies effectively.
- Competitor Analysis:

- Strong skills in competitor analysis and market research.
- Ability to leverage insights to refine marketing strategies and identify new opportunities.
- Analytics & Reporting:

- Proficiency in Google Analytics, social media insights, and other reporting tools.
- Ability to interpret data and make data-driven decisions to improve marketing campaigns.
- Communication & Interpersonal Skills:

- Excellent written and verbal communication skills.
- Ability to collaborate with internal teams and external stakeholders.
- Tools & Technologies:

- Expertise in marketing automation tools (HubSpot, Mailchimp, etc.).
- Familiarity with design tools (Photoshop, Canva, etc.) is a plus.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- SEO tools: 3 years (preferred)

**Location**:

- Hyderabad, Telangana (preferred)

Work Location: In person