Performance Marketing Executive

1 day ago

Thane, India The Ideagator Full time

YOUR KEY RESPONSIBILITIES:

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
- Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
- Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys, etc.
- performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners

WHAT YOU NEED
- 1-2 years of relevant professional experience with digital media; Google Certified Professional preferred
- Experience in handling large-scale campaign planning, optimization for both performance and brand impact
- Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad
- Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, etc.
- Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app installs.

NOTE:

- Experience: 1-2 years
- Job Location - Thane
- Job Types: Full-time, Permanent
- Salary: ₹22,000 - ₹25,000 per month

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Morning shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Thane, Thane - 400601, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you worked in an Agency before?

**Experience**:

- Lead generation: 1 year (required)
- Performance marketing: 1 year (required)
- Marketing: 1 year (preferred)

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