Content Marketer

2 days ago

Bengaluru Karnataka, India Tacterial Consulting Full time

**Where Your Passion Meets Purpose: Empowering Millions through Insurance**

**What's Ditto?**

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 14000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.

Oh, did we mention
- We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

**About the Role**:
We’re looking for a dynamic **Content Marketer (Ditto Social Media)** who can take full ownership of scaling Ditto’s social media presence across our main platforms like LinkedIn, Instagram & Twitter.

You’ll drive strategy, write high-performing insurance content bits, and take up growth initiatives that take our audience from 100s of thousands to millions.

**Who You Are**:

- You can write engaging insurance content bits for LinkedIn and Twitter that drive engagement and leads.- You’re comfortable collaborating with folks from other teams (Advisory, Operations, Product) to come up with creative content angles.- You love getting into depth, asking why, chasing nuances, and thinking a step beyond the obvious. Second Order Thinking is highly favored- You can break down complex insurance concepts into simple & crisp posts.
- You’ve managed and grown social media accounts before.

**What You’ll Do**:

- Craft and execute a social media growth strategy that ties back to our business goals.- Lead day-to-day content work—ideation, writing, and publishing posts, threads, carousels.- Use insurance data and insights to double down on what’s working.- Work closely with our product team to turn complex insurance topics into engaging, shareable content.- Stay ahead of the algorithm, spot growth hacks, and find opportunities before everyone else.
- Experiment with new content formats to push Ditto’s brand deeper into the internet.

**What’s In It for You?**
- Competitive compensation : Range [Less than 10 LPA]- Comprehensive Health and Term Insurance- The chance to shape the future of insurance education in India- At Ditto, you’ll be part of a smart, ambitious, and supportive team. With our flat hierarchy, you’ll have the chance to collaborate closely with people across all levels from Day 1.- Unlimited access to our office pantry :)

**Our Interview Process**:
We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1-2 week time.

**The schedule is as follows**:
Introductory call with HR- Task 1 - Assignment 1- Second Interaction- Final Interaction

This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076

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