Performance Marketing

4 days ago

Mumbai Maharashtra, India TalentXo Full time

Role & Responsibilities
- **Campaign Setup and Management**: Create and manage **Google Ads** campaigns **across** **Search**, **Display**, & **UAC**.
- **Performance Optimization**: Monitor and optimize campaigns to improve key metrics such as **CTR, CPC, CPA, and ROI.**:

- **Reporting & Analytics**: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
- **A/B Testing**: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- **Technical Troubleshooting**: Identify and resolve technical issues related to ad delivery,tracking, and ad disapprovals.
- **Collaboration**: Work closely with product and design teams to ensure campaign success.
- **Competitor Research**: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- **Automation**: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- **Industry Trends**: Stay ahead in the constantly evolving digital marketing landscape.
- **Education**: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- **Experience**: 2-5 years of experience in digital ad operations with a focus on Google Ads.

**Skills**:

- Proficiency in **Google Ads, Google Ads Editor, Tag Manager, Google Analytics.**:

- Excellent at **data handling and insight generation, proficiency in Excel & PPT.**:

- Strong technical skills. **Experience with HTML, JavaScript, SQL a plus.**:

- Experience with tools like T**ableau, Power BI, etc.**:

- Experience with **Microsoft Ads (Bing), Facebook, affiliate marketing a plus.**:

- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.

Pay: ₹45,000.00 - ₹61,820.82 per month

Work Location: In person

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