Social Media Marketer

3 days ago


Salt Lake Kolkata West Bengal, India Genix Resources Pvt. Ltd Full time

Hope all are doing well

Job Title**:Social Media Marketer**
Location**:Salt Lake, Kolkata, West Bengal**

Employment Type**:Full-time**

Salary**:20,000 - ₹25,000 per month (in-hand)**

Experience Required**:Minimum 2 years in Social Media and Affiliate Marketing**
- _______

We are looking for a creative and analytical Social Media Marketer to lead our digital presence across Meta (Facebook & Instagram), WhatsApp Business, and Mailchimp. You will be responsible for building strong brand engagement, managing affiliate marketing efforts, and driving conversions through personalized campaigns.

**Key Responsibilities**:

- **Meta (Facebook & Instagram)**:

- Plan, create, and schedule posts to engage our target audience (seniors & their families).
- Design ad campaigns and boost relevant content to increase reach and conversions.
- Manage Meta Ads Manager for lead generation and remarketing campaigns.
- Analyze performance metrics and optimize strategies accordingly.
- **WhatsApp Business**:

- Set up automated messaging and personalized outreach for customer interaction.
- Manage segmented broadcast lists to share updates, offers, and care-related content.
- Collaborate with the customer care team to improve lead nurturing and user experience.
- **Mailchimp**:

- Design newsletters with thoughtful and emotional content.
- **Affiliate Marketing**:

- Recruit and manage affiliate partners in the elder care and wellness space.
- Track performance of affiliate campaigns and ensure payout cycles are smooth and on time.
- Identify new collaboration and partnership opportunities online.
- _______

**Qualifications**:

- **Bachelor’s degree in Marketing, Communications, or a related field.**:

- **Minimum of 2 years of hands-on experience with Meta, WhatsApp Business, Mailchimp & affiliate marketing.**:

- **Strong portfolio of past work (campaign screenshots, content samples, performance reports preferred).**:

- **Fluency in English, Hindi, and Bengali is a plus.**

**Good understanding of content trends and senior citizen/caregiving communities online.**

WhatsApp/Call: 8697159284 (Swarup Nath)

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person



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