Paid Search Expert/ppc

1 week ago

Jaipur Rajasthan, India Vaibhav Global Full time

**VGL COMPANY OVERVIEW**:
Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2022) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

**SHOP**LC** OVERVIEW**:
**TJC OVERVIEW**:
**SHOP**LC** GERMANY OVERVIEW**:
**Our Purpose**:
Delivering joy.

**Our Vision**:
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

**Our Mission**:
To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

**Our Core Values**:

- Teamwork
- Honesty
- Commitment
- Passion
- Positive attitude

**Responsibilities**:

- Develop and implement effective paid advertising strategies across Google platforms, including shopping, search, display, and video campaigns.
- Conduct keyword research, analyse market trends, and identify opportunities for campaign optimisation and improvement.
- Create compelling ad copies and design eye-catching visuals to maximise click-through rates and conversions.
- Monitor and analyse campaign performance using GA4, Northbeam and other relevant tools.
- Make data-driven decisions to optimise campaign budgets, bids, and targeting parameters for maximum ROI.
- Conduct A/B testing and continuously refine ad creative and landing page performance.
- Stay up-to-date with the latest trends and best practices in paid advertising on Google platforms.
- Collaborate with cross-functional teams, including ecommerce, marketing, design, and analytics, to ensure campaign objectives are met.

Job Overview
- Compensation

₹ 8,00,000-11,00,000 Yearly
- Level

MID LEVEL
- Location

Jaipur
- Experience

5 Years
- Qualification

Graduate/Post Graduate
- Work Mode:
Onsite
- Job Type:
Fulltime

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