Fashion Merchandiser

2 weeks ago

Oshiwara Mumbai Maharashtra, India Mehar Couture Full time

At **Mehar Couture**, a fashion merchandiser would likely be involved in several key responsibilities tailored to the brand's specific needs. Here are some job responsibilities a fashion merchandiser might have at such a fashion-forward company:
1. **Product Selection and Procurement**:

- Analyze customer preferences and sales data to identify the types of garments (e.g., couture, ready-to-wear) to be produced and sold.
- Work closely with designers and suppliers to select fabrics, colors, and styles that align with current trends and the brand’s image.

2. **Trend Research and Forecasting**:

- Conduct market research to keep the brand ahead of fashion trends, particularly for the luxury or couture market.
- Attend fashion shows, study fashion forecasts, and research competitor brands to ensure Mehar Couture stays on top of trends.

3. **Inventory Management**:

- Monitor stock levels for both seasonal and evergreen items, ensuring that the store always has sufficient stock without overordering.
- Analyze sales data to adjust orders and stock accordingly, minimizing stock-outs or overstock issues.

4. **Visual Merchandising and Store Presentation**:

- Work on designing in-store displays, window arrangements, and online visual content to showcase collections in a manner that enhances brand identity and encourages sales.
- Ensure that Mehar Couture’s luxury appeal is reflected in how products are arranged, whether in-store or online.

5. **Pricing Strategy**:

- Collaborate with pricing teams to set appropriate price points based on production costs, target customer base, and competitive pricing.
- Adjust pricing for seasonal sales, promotions, or discounts while maintaining brand prestige.

6. **Sales and Profit Analysis**:

- Track sales data to assess the performance of different collections and identify top-performing products.
- Use data insights to recommend alterations in inventory, product selection, or marketing campaigns to boost sales.

7. **Collaboration with Marketing and E-commerce**:

- Work with the marketing team to create promotional strategies and marketing campaigns to generate buzz around Mehar Couture’s collections.
- Oversee the online presence of products, collaborating with the e-commerce team to ensure that the product listings are accurate, visually appealing, and optimized for online shoppers.

8. **Supplier and Vendor Relations**:

- Develop and maintain strong relationships with suppliers, manufacturers, and external stakeholders to ensure high-quality fabrics, materials, and timely deliveries.
- Negotiate with suppliers for competitive pricing, better terms, and exclusive collaborations to benefit Mehar Couture.

9. **Customer Insight and Feedback Collection**:

- Gather customer feedback through surveys or direct communication to understand buying behavior and preferences, refining product offerings accordingly.
- Work to maintain customer loyalty and satisfaction by ensuring the brand’s offerings align with consumer needs.

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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