Product Marketing Associate

4 days ago

Mumbai, India peopleHum technology Full time

**Job Function**

Marketing

**Employment Type**

Full Time

**Experience level**

0-1

**Location**
- Mumbai, India

**Workplace Type**

Onsite

**Must have skills**
- passionate team player- Energetic- Ability to translate complex technical capabilities- Content creator- build end-to-end plans- Written and Oral Communication- Ability to reason- think and identify problems- A persistent learner**Qualifications**

**_DISCLAIMER: _**:
**About Engati**:
**Job Details**:

- Job Location : Marol, Andheri E, Mumbai
- 3- 6 months full-time probation with conversion based on performance
- Insurance for 4+2, benefits, commissions and perks are additional to the salary
- Free lunch, snacks, beverages, outings and other perks are included during probation and employment
- Immediate joining is preferred**Job Role**

**Requirements**:

- 0 - 1 year of experience with a Bachelor's degree
- MBA preferred
- A passionate team player with immense energy and affinity to work with customers and grow them.
- Ability to translate complex technical capabilities into simple product messaging that can be easily consumed across multiple buyer personas.
- Content creation skills, including product demos, white-papers, blogs, ebooks, infographics, product and solution briefs
- Ability to build end-to-end plans and manage execution and distribution across cross-functional teams.
- Excellent written and oral communication/presentation skills, including the ability to create and deliver effective presentations.
- Ability to reason, think and identify problems and work with teams to design, estimate & deliver a solution for the same.
- A persistent learner with the ability to constantly learn and grow with the team.

**Responsibilities**:

- Collaborate with product management and broader marketing function to develop product positioning and messaging that resonates with our target buyer personas.
- Work across the marketing team to provide product marketing content for the website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more.
- Develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness.
- Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Market intelligence: be the expert on our buyers, who they are, how they buy, and their key buying criteria.

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