Marketing Video Producer

3 days ago

Chennai Tamil Nadu, India CustomerLabs Full time

**Professional Summary**
A strategic and results-driven Marketing Video Producer with extensive experience in developing and executing video content strategies to drive lead generation and conversions across diverse brands and industries. Proven expertise in crafting funnel-based video strategies that align with client objectives, integrating AI to automate repetitive processes and enhance operational efficiency. Strong leadership in overseeing end-to-end video production—from pre-production to post-production—while ensuring alignment with strategic goals. Possesses a forward-thinking vision for the advertising industry, anticipating future trends and leveraging video marketing to create impactful advertising campaigns. Eager to transition into a fully strategic role, focusing on high-level content planning and execution for video-centric industries.

**Core Competencies**
- Video Content Strategy Development- Client Interaction & Strategy Presentation- Funnel-Based Marketing- Pre-Production & Production Management- Video Production & Direction- Content Review & Quality Assurance- Cross-Functional Team Collaboration- Metric Tracking & Performance Analysis- Lead Generation & Conversion Optimization- Strategic Decision-Making
- Advertising Industry Vision

**Operational and Executional Responsibilities**
- Lead the development and execution of video content strategies, ensuring each phase of production—from pre-production to post-production—is aligned with client objectives and focused on lead generation and conversions.- Manage and oversee pre-production activities, including concept development, scriptwriting, and resource planning, to ensure seamless execution during production.- Produce video contents for lead gen Ads, working closely with editors to achieve the creative vision, and ensure alignment with marketing strategies during both the production and post-production phases.- Coordinate with clients to secure approvals for the video contents produced, while maintaining open communication to adjust plans according to evolving objectives.- Collaborate with content teams to develop compelling video scripts, providing input on creative direction and ensuring the final output meets brand standards.- Manage a team of video editors and additional production staff, ensuring timely delivery of high-quality video content that meets client expectations.- Leverage AI tools for automating repetitive editing tasks and tracking key video performance metrics, ensuring an efficient production workflow.- Utilize performance data and insights post-launch to optimize future content strategies, improving lead generation and conversion outcomes.
- Stay ahead of emerging trends in the advertising industry, incorporating new formats, platforms, and technologies to keep the brand at the forefront of video marketing.

**Pre-Production and Production Skills**
- Expertise in video pre-production processes, including conceptualization, storyboarding, scriptwriting, and scheduling.- Ability to direct and manage full-scale video production teams, ensuring a seamless transition from planning to execution.- Strong understanding of production equipment, lighting setups, and camera work to enhance the overall quality of video outputs.
- Familiarity with editing software, production timelines, and quality control measures to deliver polished final products that meet client expectations.

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