Marketing Coordinator

16 hours ago

Kokar Ranchi Jharkhand, India Vinayak Nursing Home Full time

The Hospital Marketing Staff role: promoting the hospital's services and facilities to increase patient admissions, enhance the hospital's reputation, and improve community awareness. This position involves developing marketing strategies, building relationships with doctors, healthcare professionals, and patients, and organizing community outreach programs.

**Key Responsibilities**:

- **Marketing Strategy Development**:

- Assist in creating and implementing marketing plans and strategies to promote hospital services and specialties.
- Conduct market research to identify new opportunities, trends, and target markets.
- Collaborate with the marketing team to develop promotional materials such as brochures, flyers, and digital content.
- **Relationship Building**:

- Build and maintain strong relationships with referring doctors, clinics, and other healthcare professionals.
- Engage with patients, local businesses, and community organizations to promote hospital services.
- Represent the hospital at healthcare events, medical camps, and conferences to enhance brand visibility.
- **Community Outreach and Events**:

- Plan and execute community outreach programs such as health camps, free check-up drives, health awareness seminars, and other promotional events.
- Coordinate with medical and non-medical staff for successful event organization and execution.
- **Patient Interaction and Satisfaction**:

- Interact with patients to gather feedback on their experiences and share insights with the hospital management to improve service quality.
- Develop patient loyalty programs and referral incentives to encourage repeat visits and word-of-mouth promotion.
- **Reporting and Analysis**:

- Monitor and analyze the effectiveness of marketing campaigns and activities, preparing regular reports for management.
- Use data-driven insights to optimize marketing strategies and identify areas for improvement.
- **Collaboration**:

- Work closely with medical staff, administration, and other departments to ensure alignment and support for marketing initiatives.
- Coordinate with external agencies for advertising, public relations, and promotional activities.

**Qualifications and Skills**:

- Bachelor’s degree, Business Administration, Healthcare Management, or a related field.
- Experience in healthcare marketing or a related field is preferred.
- Strong communication, interpersonal, and relationship-building skills.
- Proficiency in digital marketing, including social media and content creation.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of healthcare services and industry regulations is an advantage.

**Key Competencies**:

- Creative thinking and problem-solving skills.
- Excellent organizational and time-management abilities.
- Analytical skills to assess market trends and campaign effectiveness.
- Passion for healthcare and community service.

**Job Types**: Full-time, Permanent, Fresher, Contractual / Temporary, Volunteer

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Application Deadline: 25/09/2024
Expected Start Date: 01/10/2024

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