Digital Marketing Executive

2 weeks ago


Kottivakkam Chennai Tamil Nadu, India Prathyusha Engineering College Full time

Job Title: Digital Marketing Executive Location: Chennai Experience: 1 to 2 years Employment Type: Full-time Department: Marketing Reports To: Head - Marketing / Principal About Us: Prathyusha Engineering College, a 25 year old premier institution affiliated with Anna University, is committed to delivering high-quality technical education and fostering innovation and research. As we continue to enhance our brand visibility and student engagement, we are looking for a results-driven Digital Marketing Executive to lead our online presence and digital outreach strategies. Key Responsibilities: Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) Develop and manage content for the college website, blogs, newsletters, and social media pages. student admissions and brand visibility. Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and social media insights. - Coordinate with internal departments and external agencies/vendors to produce creatives, videos, and marketing materials. - Handle ORM (Online Reputation Management) and ensure consistent and positive brand presence across platforms. - Stay updated with the latest digital trends and best practices in the education sector. - Plan and support live events/webinars, virtual tours, and student engagement initiatives via digital platforms. - Maintain and grow the college’s online community and respond to queries across platforms. Qualifications Skills: - 1-2 years of proven experience in digital marketing, preferably in the education sector. - Strong knowledge of SEO, SEM, Google Ads, Facebook Business Manager, and Google Analytics. - Proficiency in content creation, campaign management, and digital tools (Canva, Mailchimp, Hootsuite, etc.). - Excellent communication, organizational, and project management skills. - Creative thinking with attention to detail and the ability to work under deadlines. - Knowledge of Tamil and English (spoken & written) is preferred. What We Offer: - Competitive salary based on experience and qualifications - Opportunity to work in a reputed institution with growth prospects - Creative freedom and autonomy to build the college's digital footprint - A collaborative and supportive work environment Work Location: In person **Job Types**: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person



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