Marketing Executive

2 days ago

Allahabad, India Utkarsh Classes & Edutech Private Ltd Full time

Job Title: Marketing Associate Competitive Exams Segment Role Overview:

- Lead Generation: Develop and implement targeted strategies to generate high-quality leads among students preparing for competitive exams through BTL marketing activities.
- Walk-In Generation: Plan and drive initiatives to encourage walk-ins to specific locations such as exam preparation centers, events, and information sessions.
- Event Management: Organize and execute educational events, seminars, mock exams, and test prep sessions at colleges, schools, and other relevant venues to build brand awareness and generate leads for competitive exam courses.
- On-Ground Marketing: Coordinate and execute impactful BTL activities, such as flyers, banners, and workshops, ensuring that the competitive exam offerings reach the target audience effectively.
- College/School Connect: Establish and maintain strong relationships with educational institutions, including colleges, coaching centers, and schools, to promote exam preparation programs and create avenues for lead generation.
- Test Planning and Execution: Design and conduct mock tests, exam preparation workshops, and other relevant activities that align with student needs and the competitive exams segment.

**Required Skills**:

- Proven experience in BTL marketing and on-ground promotional activities, preferably in the education sector.
- Strong ability to generate leads and drive student engagement, especially for competitive exam preparations.
- Experience in managing and executing events, seminars, and test preparation programs for students.
- Excellent organizational, communication, and interpersonal skills to build relationships with educational institutions and students.
- Ability to work independently and collaborate in a fast-paced environment.
- Creative problem-solving and adaptability to understand and meet student needs in competitive exam preparation.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, Education, or a related field.
- 2-3 years of relevant experience in BTL marketing or event management, ideally within the educational or competitive exam preparation sector.

**Job Types**: Full-time, Permanent

Pay: ₹200,000.00 - ₹250,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (required)
- total work: 1 year (required)
- B2B sales: 1 year (required)

**Language**:

- English (preferred)

Work Location: In person

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