SEO & Hubspot Expert

Who We Are:
Welcome to ContactPoint 360, the world’s fastest-growing global BPO. At our roots, we are a Canadian privately-owned family company where entrepreneurial spirit and cherished family values come together. With 8 years of remarkable growth, our team has expanded to over 3500+ passionate and successful individuals across Canada, the US, Colombia, Mexico, Jamaica, India, Greece and the Philippines. Our achievements are grounded in an award-winning culture that fosters innovation and empowers every team member, earning us global recognition as a certified Great Place to Work.

At ContactPoint 360 Inc., we deeply understand the meaning of family and values. As a family-owned company, we cherish a sense of unity and support that extends beyond the workplace. Our commitment to hiring the best talent is driven by our belief in the importance of family-like bonds within the organization.

We empower forward-thinkers and value our team. Together, we enhance interactions, build strong connections, and constantly innovate to deliver exceptional people and customer experiences, putting the human experience first.

Our Purpose:
Is to create the best human experience, ensuring the highest client satisfaction, and transforming clients’ customers into loyal advocates for life.

**About the job**

We are seeking a skilled and experienced HubSpot Specialist to join our dynamic team. As a HubSpot Specialist, you will play a key role in shaping and executing our HubSpot strategies, contributing to enhanced lead lifecycle management and driving engagement.

**About Us**:
At ContactPoint360, we are at the forefront of innovative customer support solutions.

We own and operate 12+ contact centers across (4) continents. We are people-focused yet extremely analytical when it comes to capturing and processing actionable data for our clients.

**Why ContactPoint360**

Since its inception in 2007, we’ve been a leading proponent of the ‘employee first’ philosophy. We place the highest priority on fostering a great workplace culture for our colleagues. We know what it takes to recruit and hire the absolute best people within our markets and we retain our associates by providing a beautiful workplace, competitive salaries, great benefits, performance-based incentives.

We are incredibly proud of our employee-focused culture and our workplace atmosphere translates into loyal, high performing associates, and satisfied clients.

**Responsibilities & duties**
- Strategize, implement, and optimize integrated lead generation (top of the funnel) campaigns that generate qualified leads and increase sales pipeline
- Implement HubSpot automation, refining workflows to enhance the efficiency of the sales and marketing processes
- Set up deal stages and pipelines within the HubSpot CRM and strategically Measure and optimize lead nurturing workflows to convert leads into customers.
- Create, execute and manage ABM campaigns. Working with the Sales and Marketing teams to define the ABM strategy and build relevant programs and nurturing processes
- Strategize, build and execute integrated event campaigns that will create new sales opportunities, accelerate existing sales opportunities
- Define and track key metrics and deliver reporting and analytics for all marketing programs
- Test and improve programs and measure effectiveness to accelerate pipeline growth and close leads faster

**The Skills and Qualifications You Bring**:

- 3 -5 years of experience in the HubSpot CRM and/or Demand Generation role
- B2B marketing in US experience (customer experience is a plus);
- Proven experience with campaign creation and execution across multiple channels;
- Knowledge and experience of MarTech stack and marketing automation systems (e.g., HubSpot, Marketo);
- Knowledge of the demand funnel and B2B lead management best practices;
- Must be detail-oriented, exceptional verbal and written communication skills
- Complete understanding of inbound marketing and sales processes
- Strong analytical skills with a performance-oriented mindset.

If you are a dynamic and data-driven marketing professional, passionate about driving results through marketing automation, we invite you to apply.