Marketing Executive

From 1 to 4 year(s) of experience
- ₹ 2,00,000 - 3,00,000 P.A.
- Guwahati, Kolkata, Shillong**Marketing Executive - Packaging & Polymer Manufacturing Industry**

**Sales & Marketing**
- Forecasting sales targets and executing them in a given time frame thereby enhancing existing clientele
- Driving sales efforts for the attainment of targets with a view to optimize revenue and achieve business excellence

**Client Relationship Management**
- Identifying prospective institutional accounts from various sectors for business excellence
- Initiating/developing relations with key decision-makers in target organizations for business development in pre-sales negotiation stages

**Business Development**
- Developing marketing plans designed to assure achievement of agreed to volume, market share and profit objectives
- reviewing the competition after an in-depth analysis of market information to fine-tune the marketing strategies

**_Key Result Areas across assignments:

- _**

Sales & Marketing
- Develop marketing strategies to build consumer preference and drive volumes in North Eastern Region.
- Evolve and formulate marketing procedures and commercial framework and monitor effectiveness.
- Launch new products, thereby increasing the product portfolio of the company.
- Analyze market trends, sales performance through channels, Independent Business Associates, and other critical trends.

**Business Development**
- Evolve market segmentation & penetration strategies to achieve targets.
- Identify key/institutional and direct accounts and strategically secure profitable business.

**Branding & Product Management**
- Organize and conduct sales promotional activities as a part of brand building and market development effort.
- Conceptualize visual merchandising displays, windows, POP & design of retail outlets for maintenance of a high-end store Image.

**Distribution Management**
- Identify and appoint reliable depots/distributors/dealers/franchises/retailers, monitor the performance and implement incentive schemes thereby increasing the motivational level.
- Develop/sustain the existing network & effectively manage the supply chain, ensuring timely deliverables.
- Assist the channel partners to meet their business targets and achieve profitable ROI.
- Identify and penetrate the major projects (Govt. and Private in North-East) and institutional and direct key-accounts and strategically secure profitable business.

**Logistics**
- Coordinating with C&F Agents, ensuring timely clearances and cost effective transport solutions.
- Negotiating with transporters, shippers, etc. to ensure seamless and cost-effective movement of consignment.

**People Management**
- Impart training to new recruits and create awareness on products and SOPs.
- Motivate, mentor, guide and monitor front liners and second line executives to achieve goals.
- Lead teams and ensure optimum performance and profitability in line with targeted objectives.
- Role:_Business Development Executive (BDE)
- Salary:_ 2,00,000 - 3,00,000 P.A.
- Industry:_Petrochemical / Plastics / Rubber
- Functional Area_Sales & Business Development
- Role Category_BD / Pre Sales
- Employment Type:_Full Time, Permanent
- Key Skills- Distribution ManagementsalesMarketing- Brand Buildingc&fPromotionsMarket DevelopmentDistributor SalesSales PromotionCHANNEL SALESTerritory ManagementChannel PartnersexecutiveDealer SalesAppointSales ForecastingBusiness DevelopmentMarket Segmentation- Skills highlighted with ‘‘ are preferred keyskillsEducation
- UG:_Any Graduate,Other Graduate
- PG:_Post Graduation Not Required,Any Postgraduate,Other Post Graduate

**Company Profile**:
People Alliance Workforce Private Limited

People Alliance Workforce Private Limited An ISO 9001:2008, QMS Certified ,TQM based And Indias largest multi interest consulting and business services corporation engaging a variety of organizations, institutions and enterprises in diverse industry. People Alliance is the Indias leader in innovative workforce solutions, creates and delivers highimpact solutions that enable our clients to achieve their business goals and enhance their competitiveness. With over 15years of experience. These solutions cover an entire range of talent-driven needs from recruitment and assessment, training and development, and RPO&HRPO, to outsourcing and

People Alliance Group began doing business in 2006, offering executive search and recruitment process outsourcing services to our clients. Several years later, we had a vision to establish a single organization that was able to vertically integrate all hiring solutions, a company capable of fulfilling all recruitment and retention needs as well as providing the resources to manage and enhance an organizations most valuable asset its people.

With much thought and preparation, this concept became a reality in June 2009, when People Alliance became. People Alliance Group. Sixteen offices were started under one corporate brand, resulting in a