Digital Marketing Executive

**We, at SP SoftTech, are looking forward to adding new dynamic professionals to our family. We believe that you have the required skill set and experience needed for the Digital Media Marketing Manager role; hence we are glad to provide this opportunity to join us.**

**Requirements and Skills**:
** Prior experience in content marketing, content growth, and SEO (2+ years)**

** Working knowledge of SEO practices**

** Outstanding ability to think creatively, and strategically, and identify and resolve problems**

** Excellent verbal and written communication skills**

** Familiarity with Google Analytics and similar tools**

** Experience with website optimization tools**

** Strong organizational, time management, and analytical skills**

** Proven working experience in digital marketing**

** Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate**

** Experience in optimizing landing pages and user funnels**

** Experience with A/B and multivariate experiments**

** Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)**

** Experience in setting up and optimizing Google Adwords campaigns**

** Up-to-date with the latest trends and best practices in online marketing and measurement**

** Providing support to the local and global compliance teams regarding the implementation of the Client’s strategies and policies.**

** Providing support for mitigating compliance risks.**

** Providing support with drafting and implementing legal and regulatory risk compliance programs and hands-on support to various business and operations functions about compliance-related issues.**

** Providing support about regulatory filings, maintaining regulatory correspondence and communications, and coordinating with regulatory authorities.**

** Review and analyze trading alerts generated from automated surveillances, focusing on potential violations of firm trading policies, insider trading, and market manipulation scenarios**

** Coordinate with the Anti-Money Laundering Group globally on trading-related investigations and potential escalations**

** Experience with collaborating with co-workers located in different locations both domestically and internationally**

** understanding of the opportunities and challenges in the digital finance sector, particularly as they relate to AML and Fraud.**

**Responsibilities**:
** Loves doing Competitor Analysis, Web Traffic Analysis**

** Knowledge/Experience in managing Paid Media Campaigns (Google Ads/Facebook Ads/LinkedIn Ads)**

** Work on current digital marketing campaigns. - across multiple channels**

** Has Outstanding Content Creation Skills - visual & text**

** Maintaining our social media presence across all digital channels**

** Measuring and reporting on the performance of all digital marketing campaigns**

** Identifying powerful keywords to drive traffic**

** Ability to perform keyword research**

** Writing powerful calls-to-action to convert visitors**

** Filling websites and other content with effective keywords**

** Content optimization**

** Writing effective SEO content for blogs, websites, and social media accounts**

** Developing link-building strategies - acquiring high-quality links**

** On-page SEO**

** Analyzing keywords and SEO techniques used by competitors**

** Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines**

** Extensive knowledge of the consumer banking industry as it relates to BSA/AML KYC operations and regulations**

** Ability to conduct research and form views across different legislations and regulations governing various sectors in India.**

** Experience in B2B and B2C financial institutions, fintech companies, or credit institutions.**

** Experience in local and international legislative initiatives such as data protection, sanctions, FATF, and AML.**

** Experience regarding payment aggregator business, prepaid payment instruments, BBPOU, or internet/mobile banking.**

** Experience in drafting and supporting regulatory risk management and compliance programs.**

**Salary**: ₹15,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Commission pay
- Performance bonus
- Quarterly bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital Marketing: 1 year (preferred)

**Speak with the employer**
+91 8160360897