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Digital Marketing Executive
3 weeks ago
Digital Marketing Executive/Manager
**Company**: UTL IT SOLUTION
**Exp**: 1.5y to 5 y
**Salary**: 25k to 40k
**Location**: Noida, UP
**Position Overview**:
**Key Responsibilities**:
1. Develop Digital Marketing Strategies: Collaborate with the marketing team to develop and implement comprehensive digital marketing strategies aligned with business goals and objectives.
3. PPC Management: Manage Pay-Per-Click (PPC) campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms. Monitor campaign performance, optimize ad copy, keywords, and targeting to maximize ROI.
4. Search Engine Optimization (SEO): Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic to our website. Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
5. Content Marketing: Collaborate with the content team to create engaging and relevant content for digital marketing campaigns including blog posts, articles, infographics, videos, and social media posts.
6. Social Media Marketing: Manage social media accounts and develop strategies to increase followers, engagement, and brand visibility. Create and curate content for various social media platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
8. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics platforms. Provide insights and recommendations for optimization.
9. Budget Management: Manage digital marketing budgets effectively, allocate resources strategically, and optimize spending to achieve maximum results within budget constraints.
**Qualifications and Skills**:
1. Bachelor’s degree in Marketing, Business Administration, or related field. MBA or advanced degree is a plus.
2. Proven experience in digital marketing with a focus on lead generation, PPC, SEO, and other digital channels.
3. Hands-on experience with PPC advertising platforms such as Google Ads, Bing Ads, and social media advertising.
4. Strong understanding of SEO best practices, keyword research tools, and SEO analytics.
5. Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
6. Excellent written and verbal communication skills with the ability to create compelling content for various digital channels.
7. Creative thinking and problem-solving skills with the ability to analyze data and make data-driven decisions.
8. Strong project management skills with the ability to multitask and prioritize tasks effectively.
Certification in Google Ads, Google Analytics, or other digital marketing certifications is
**Salary**: ₹25,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
Work Location: In person
**Speak with the employer**
+91 9835637959