Digital Marketing Executive

2 days ago

Satpur Nashik Maharashtra, India ViaTerra Travel Gear Pvt. Ltd. Full time

**Role & responsibilities**

**Key Responsibilities**:

- **Search Engine Optimization (SEO)**:

- Conduct keyword research and analysis to optimize website content.
- Implement on-page and off-page SEO strategies to improve search engine rankings.
- Monitor and analyze SEO performance metrics to identify optimization opportunities.
- **Social Media Marketing**:

- Develop and execute social media marketing campaigns across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
- Create engaging content and manage social media communities.
- Analyze social media performance metrics to measure ROI and optimize campaigns.
- **Shopify Website Management**:

- Manage and update product listings, images, and descriptions on the Shopify platform.
- Optimize website design and user experience for conversions.
- Implement A/B testing to improve website performance.
- **Paid Advertising**:

- Manage Google Ads and Meta Ads campaigns.
- Develop and implement paid advertising strategies to drive website traffic and conversions.
- Track and optimize campaign performance to maximize ROI.
- **Analytics and Reporting**:

- Track and analyze website traffic, user behavior, and campaign performance.
- Generate regular performance reports and provide actionable insights
- Experience with content management systems (CMS).
- Experience in the [industry-specific] market.

**Preferred Qualifications**:

- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in SEO, social media marketing, and paid advertising.
- Strong understanding of Shopify platform and e-commerce best practices.
- Proficiency in Google Analytics and other digital marketing tools.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and organizational abilities.
- Ability to work independently and as part of a team.

If you are a passionate and results-driven digital marketing professional, we encourage you to apply

**Job Types**: Full-time, Permanent

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Satpur, Nashik, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- total work: 4 years (preferred)

**Language**:

- English (required)

License/Certification:

- digital marketing certificate (preferred)

Willingness to travel:

- 100% (preferred)

Work Location: In person

Application Deadline: 30/08/2024

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