Digital Analytics

4 days ago


Pune, India The Edge Asia Full time

The Digital Analytics / GTM Specialist is responsible for managing da-to-day activities and implementation plans to achieve utilization of Google Tag Manger, Google Analytics, and successful adoption of Google Marketing Platform.

The Digital Analytics / GTM Specialist is passionate about delivering meaningful insights and analysis to drive campaign and website performance.

**Key responsibilities**:

- Contributing to data led approach to website and organic and paid activities optimization.
- Maintenance and best practice implementations of Google Tag Manager, Google Analytics across Pacific online properties. Technical support, tagging setup, property, and view setup, reporting and dashboard setups.
- Assists Digital Campaign & Analytics Specialist to drive benefits for Google Marketing Platform 360 (GMP360) and paid agency engagement.
- Manage projects through an Agile approach using Kanban via Jira with agency / vendor to deliver migration and maintenance of GA4
- Follows Marsh process to ensure Analytics structure are operating and compliant.
- Collaborate with internal and external digital specialists and creates enhancements for digital campaigns tracking.
- Collaborate with IT for any additional enhancements, fixes, or changes.
- Ensure compliance with global and local privacy regulations.
- Planning and executing
- Project management - bring a methodical and structured framework to digital implementations.
- Create Jira tickets for Analytics between global/local developers, marketing, and external partner agency teams.
- Facilitate elevation of digital knowledge and skills in business, marketing, and communications colleagues.

**Role requirements**:

- You have IT or digital marketing degree.
- Minimum 3 years of Google Tag Management planning, implementation and troubleshooting experience.
- Ecommerce enchanted implementations experience.
- Ability to create custom variables via DOM and Java script.
- Excellent Regex knowledge.
- High proficiency with Google Tag Manger, Google Analytics, and Data Studio.
- data collection, ability to build custom reports.
- Troubleshooting expertise using best practice to create new/innovative solutions.
- Consent third-party implementations experience is an advantage.
- Financial Services experience is an advantage.
- Personal integrity, confidence, and initiative.
- A good listener, with high attention to detail & ability to multi-task with ease.
- Flexible and adaptable self-starter comfortable working in a fast-paced environment.



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