Digital Marketing Executive

11 hours ago

Faridabad Haryana, India Progressive tooling system Full time

**Job Purpose**:
To plan, execute, and manage all digital marketing initiatives to increase brand visibility, generate qualified leads, and drive business growth for mould bases and industrial tooling solutions.

**Key Responsibilities**:

- **Digital Strategy & Planning**:

- Develop and implement comprehensive digital marketing strategies aligned with the company's business objectives.
- Plan and manage digital advertising campaigns across Google Ads, LinkedIn, Instagram, and industry-specific platforms.
- **Content Creation & Management**:

- Oversee the creation of engaging and technically accurate content (posts, reels, blogs, videos) showcasing mould bases, machining processes, and product features.
- Manage website content updates, SEO optimization, and landing pages.
- **Social Media Management**:

- Manage and grow the company’s social media presence (LinkedIn, Instagram, Facebook, YouTube).
- Plan and schedule regular posts related to manufacturing processes, mould base products, and industry trends.
- **Lead Generation**:

- Monitor lead quality and coordinate with the sales team for conversion.
- **SEO & SEM**:

- Conduct keyword research relevant to mould base, machining, and tool room solutions.
- Optimize website pages for SEO; monitor traffic, rankings, and conversions.
- **Analytics & Reporting**:

- Track digital marketing performance using Google Analytics, Meta Business Suite, and CRM tools.
- Prepare monthly reports on campaign performance, lead generation, and ROI.
- **Collaboration**:

- Coordinate with the design team for creatives and videos.
- Work closely with the sales and product development teams to align marketing strategies.

**Key Skills & Competencies**:

- Hands-on experience in **industrial/B2B digital marketing**:

- Knowledge of mould base or engineering product marketing preferred
- Strong understanding of SEO, SEM, Google Ads, and Social Media Ads
- Good content writing and communication skills (technical product-focused)
- Proficient in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager
- Ability to manage multiple projects and deadlines
- Basic graphic design & video editing knowledge (Canva, Photoshop, Premiere Pro) preferred

**Job Types**: Full-time, Permanent

Pay: ₹9,000.00 - ₹25,000.00 per month

Schedule:

- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

Work Location: In person

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