PPC Expert

3 days ago

Noida, India Lynchpin HR Full time

**Responsibilities**:
Develop and execute effective PPC advertising strategies to drive user

acquisition, engagement, and revenue growth for our mobile gaming

Conduct thorough keyword research and analysis to identify relevant

keywords and target audience segments.

Create and manage PPC campaigns on Facebook Ads Manager,

Google Ads, and other relevant platforms to maximize reach,

impressions, and conversions.

Optimize campaigns through A/B testing, ad creative refinement, bid

adjustments, and other techniques to improve performance and ROI.

Monitor campaign performance metrics, such as click-through rates

(CTR), conversion rates, cost per acquisition (CPA), return on ad

spend (ROAS), and make data-driven recommendations for campaign

improvements.

Continuously analyze competitor activity and industry trends to

identify new opportunities and optimize campaign strategies.

Collaborate with internal teams, including creative, analytics, and

product teams, to align marketing objectives, messaging, and

campaign assets.

Stay up to date with industry best practices and changes in PPC

advertising platforms, algorithms, and policies.

Generate regular reports on campaign performance and provide

insights and recommendations to management.

**Requirements**:
Proven experience in planning, executing, and optimizing PPC

campaigns, particularly on Facebook Ads Manager and Google Ads.

Strong understanding of mobile app marketing and experience running

Proficient in using analytics tools, such as Google Analytics or

Facebook Analytics, to track campaign performance and generate

insights.

Excellent analytical skills and the ability to interpret data to drive

campaign optimizations.

Up-to-date knowledge of digital marketing trends, best practices, and

industry standards.

Strong communication skills, both written and verbal, with the ability

to effectively present campaign performance reports and insights to

stakeholders.

Detail-oriented and highly organized, with the ability to manage

multiple campaigns and priorities simultaneously.

Self-motivated and able to work independently, as well as

collaboratively in a team environment.

Passion for gaming and understanding of the gaming industry is a

plus.

**Experience -** 2 to 5 years

**Salary -** 20k to 45k

**Location -** Sector 68 Noida

**Working Days -** 6

**Working Time - **10am to 6:30pm

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹45,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (required)
- PPC Campaign Management: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 9311608385

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