Advertising Executive
3 days ago
**Advertising Executive Job Description Overview**:
An Advertising Executive is responsible for developing, implementing, and managing advertising campaigns that promote a company's products or services. This role involves working closely with clients and creative teams to ensure that campaigns meet the client's objectives and are delivered on time and within budget.
**Key Responsibilities**
- **Client Liaison**:
- Serve as the main point of contact between the client and the advertising agency.
- Understand the client's business, objectives, and advertising needs.
- Develop strong, long-term relationships with clients to maintain trust and secure future business.
- **Campaign Planning**:
- Collaborate with clients to determine advertising goals and budgets.
- Conduct market research to understand target audiences and market trends.
- Develop strategic advertising plans that align with client goals and market research insights.
- **Creative Development**:
- Work with creative teams, including copywriters and graphic designers, to develop compelling advertising content.
- Ensure that the creative team understands the client's vision and requirements.
- Review and approve creative materials before they are presented to the client.
- **Campaign Execution**:
- Oversee the production of advertising materials, including print ads, TV commercials, online ads, and social media content.
- Coordinate with media planners and buyers to ensure the effective placement of ads.
- Manage timelines and ensure that campaigns are delivered on schedule.
- **Budget Management**:
- Develop and manage budgets for advertising campaigns.
- Monitor campaign spending to ensure it stays within the approved budget.
- Provide financial reports to clients and agency management.
- **Performance Analysis**:
- Track and analyze the performance of advertising campaigns.
- Use analytics tools to measure the effectiveness of campaigns.
- Provide clients with detailed reports on campaign performance, including ROI analysis.
- **Team Collaboration**:
- Work closely with account managers, media planners, creative directors, and other team members.
- Foster a collaborative working environment to ensure the successful execution of campaigns.
- Provide leadership and support to junior team members.
- **New Business Development**:
- Participate in pitches and presentations to secure new business.
- Develop proposals and presentations for potential clients.
- Identify opportunities for upselling additional services to existing clients.
Required Skills and Qualifications
- **Education**: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- **Experience**: Proven experience in an advertising, marketing, or similar role, with a track record of successful campaigns.
- **Communication**: Excellent verbal and written communication skills.
- **Creativity**: Strong creative thinking and problem-solving abilities.
- **Project Management**: Strong organizational and project management skills.
- **Analytical Skills**: Ability to analyze data and draw actionable insights.
- **Interpersonal Skills**: Strong interpersonal skills and the ability to build and maintain client relationships.
- **Technical Skills**: Proficiency in marketing and advertising software and tools, such as Google Analytics, Adobe Creative Suite, and social media platforms.
Work Environment
- **Office Setting**: Typically works in an office environment but may also spend time at client locations and production sites.
- **Travel**: Occasional travel may be required to meet with clients or attend industry events.
Career Path
- **Entry-Level Roles**: Advertising Assistant, Junior Account Executive.
- **Mid-Level Roles**: Senior Account Executive, Account Manager.
- **Senior-Level Roles**: Account Director, Advertising Director, Vice President of Advertising.
**CONTACT US : = 88722 99555**
**Job Types**: Full-time, Fresher
Pay: ₹13,722.41 - ₹26,095.51 per month
**Benefits**:
- Cell phone reimbursement
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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