Market Support Representative

6 days ago

Bengaluru, India Lobo Staffing Solutions Full time

Company - Leading Electrical & Switchgear Company

Position - Market Support Representative (Sales)

Location: Bangalore & Coimbatore

Experience - 1 to 3 years in Sales/Marketing

Salary Range - 20K to 25K + Other Benefits

***Responsibilities**:
Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

**Business development**
- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

**Influencer management and expansion**
- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan - discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers - ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Thanks & Regards

Vinod Verma
LOBO STAFFING SOLUTIONS PVT LTD.

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