SEO & Smo Executive

**SEO/SEM Consultant Job Profile**

SEO/SEM Consultants are responsible for planning, implementing and managing the company clients's overall SEO/SEM strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

In order to attract an SEO/SEM Consultant that best matches our needs, it is very important to write a clear and precise SEO Consultant job description.

SEO Consultant job description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) /SEMManager to join our Marketing team As an SEO/SEM Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of our business, your position will play a huge role in driving our business growth and success.

**SEO Consultant duties and responsibilities**
- Plan, develop and implemented our SEO, SEM (Google, Bing and LinkedIn ads, native ads, external ad agency or platform and create budget for both seo and sem) strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Build strong relationships with clients
- Ask for client referrals
- Identify possibilities for new clients
- Up-sell when appropriate
- Identify key SEO KPIs - DA,PA, web health, top keywords ranking,top pages, adding ga on every page, weekly and monthly reports, trends, recommendations, suggestions
- SEM metrics - cpc, cpl, ROAS, ROI, CPM, ad copy, keyword research, negative keywords, budget management on a daily basis, CTR, website visit, goal conversion (using Google analytics)
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO/SEM and digital marketing latest trends and best practices
- Also had handled SEM strategy and execution across various platforms

**SEO & SEM Consultant requirements and qualifications**
- 5 years of experience as SEO & SEM Consultant or similar role
- 5 years of experience with planning and implementing a successful SEO, SEM strategy and hands-on execution
- Proven success in SEO
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript, Wordpress (can post blogs, with small changes in Wordpress)
- Ability to analyze data and provide evidence-based recommendations
- Good negotiation skills
- Some experience in sales is preferred
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills, multiple project management skills
- Great interpersonal and communication skills
- Degree in relevant quantitative fields.
- Hands on understanding: Ahrefs, semrush, google analytics, adobe analytics, spyfu, unbounce, yoast seo, scream frog, search console, social media monitoring tools, google tag manager, Facebook pixel, and utm parameter tracking for each link, ranking, webtrends, crawler
- Can research and suggest other best tools that can make the job easy and smart with pros and cons
- Have experience on off page seo building with the help from content writer
- Social media analytics and monitoring and integration with company web pages

Pay: ₹400,000.00 - ₹800,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru Urban, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 4 years (required)