Apprentice - Digital Marketing

As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access, and technology solutions across more than 20 therapeutic areas. Conducting operations in ~100 countries, Fortrea is transforming drug and device development for partners and patients across the globe.

**Job Title: Apprentice - Digital Marketing**

**Location**: Bangalore (office based)

**Shift Timings**:2pm to 11pm

**Department**: Marketing

**Reports to**: Senior Director - Digital Marketing

**About the Role**

We are looking for an initiative-taking and detail-oriented Digital Marketing Apprentice to join our dynamic Digital Marketing team at Fortrea. This role offers an exciting opportunity to gain hands-on experience in digital marketing, support various projects, and contribute to the success of a global organization.

As a Digital Marketing Apprentice, you will be a valuable helping hand for the team, focusing on research, operational tasks, and assisting with analytics and reporting. This role is ideal for someone eager to learn, highly organized, and enthusiastic about digital marketing.

**Qualifications**:

- ** Degree or Diploma in Digital Marketing** from a reputed university or college
- Basic understanding of digital marketing principles and tools (experience with GA4 is a strong advantage).
- Interest in and knowledge of emerging AI trends in digital marketing.
- Expertise in PowerPoint for creating visually compelling presentations
- Attention to detail and a proactive approach to problem-solving.
- Ability to work independently and as part of a team

**Key Responsibilities**:

- ** Market Research**: Conduct thorough research on market trends, consumer behavior, and industry developments in the digital space.
- ** Competitor Analysis**: Monitor and analyze competitor activities, strategies, and performance to identify opportunities and threats.
- ** Keyword Research**: Assist in identifying relevant keywords and search terms to enhance our SEO efforts.
- ** Audience Insights**: Gather and analyze data on target audiences to improve marketing strategies and content personalization.
- ** Content Research**: Support content creation by researching topics, trends, and best practices in the industry.
- ** Data Analysis**: Collect and interpret data from various marketing campaigns and provide actionable insights.
- ** Performance Tracking**: Assist in tracking and reporting on the performance of marketing initiatives using tools like Google Analytics.
- ** Trend Monitoring**: Stay up-to-date with the latest trends in digital marketing, with a focus on emerging AI trends, and provide regular updates.

**Benefits**:

- Mentorship from experienced marketing professionals.
- Hands-on experience with industry-leading analytics tools and platforms.
- Opportunity to work on meaningful projects that impact a global audience.

**Fortrea is proud to be an Equal Opportunity Employer**:
As an EOE/AA employer, Fortrea strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

For more information about how we collect and store your personal data, please see our Privacy Statement.