Social Media Executive

2 days ago

Andheri West Mumbai Maharashtra, India Par Marketing Pvt.Ltd. Full time

**Key ResponsibilitiesSocial Media & Content Strategy**
- Plan, create, and manage **SEO-optimised and audience-driven content** across **social media platforms, blogs, websites, and landing pages.**:

- Develop **creative campaigns** to boost engagement, brand awareness, and organic reach.
- Tailor tone, voice, and content style for **different industries and brand personalities.**:

- Collaborate with the design and marketing teams to produce **visually compelling and performance-based content.**

**SEO Management**
- Conduct **keyword research, competitor analysis, and on-page SEO optimisation.**:

- Enhance **social media SEO visibility** through keyword-integrated captions, hashtags, and post descriptions.
- Monitor and improve **SERP rankings, CTRs, and keyword performance** across multiple platforms.
- Develop and execute **link-building and content optimization strategies.**

**Analytics & Reporting**
- Track performance using **Google Analytics, Google Search Console, SEMrush, Ahrefs**, and social media insights.
- Deliver **monthly performance reports** with actionable insights to improve engagement, traffic, and conversions.
- Maintain a strong focus on **ROI and lead generation** from both organic and social channels.

**Collaboration & Growth**
- Work closely with **marketing, design, and client teams** to align social and SEO strategies with business goals.
- Stay updated with **social media and SEO trends**, algorithm updates, and best practices.
- Mentor junior team members and support process improvements for content and SEO efficiency.

**Requirements**:

- Minimum **3-5 years of hands-on experience** in **social media management, content creation, and SEO.**:

- Proven track record in **growing engagement, follower base, and organic visibility.**:

- Strong knowledge of **SEO tools** (SEMrush, Ahrefs, Google Analytics, etc.) and social media platforms.
- Excellent **content writing and communication skills** in English.
- Experience working in a **marketing or advertising agency** is mandatory.
- Ability to manage **multiple brands and deadlines** efficiently.

**Nice to Have**
- Experience handling brands in **fintech, fashion, NGO, or alcobev** sectors.
- Familiarity with **WordPress, CMS tools, or basic HTML/CSS.**:

- Understanding of **social media algorithms and paid campaign coordination.**

**What We Offer**
- Opportunity to work with a **diverse range of clients and industries.**:

- A **creative, growth-focused environment** with collaborative teams.
- **Competitive salary** based on experience.
- **Long-term growth potential** with leadership opportunities.
- Office located in **Andheri West - Mumbai’s creative hub.**

Pay: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment

Work Location: In person

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