
Marketing Executive
2 days ago
**Job Summary**:
**Key Responsibilities**:
- Develop and implement integrated B2B marketing strategies aligned with business goals.
- Create and oversee content marketing strategies including blogs, whitepapers, newsletters, case studies, infographics, and social posts.
- Optimize website and landing pages for lead conversion and SEO performance.
- Analyze campaign metrics, website traffic, and lead funnel performance to refine strategies.
- Work closely with the sales team to support ABM (Account-Based Marketing) and nurture campaigns.
- Oversee brand messaging and ensure consistency across all touchpoints.
- Conduct competitor analysis, market research, and client insights to guide strategic decisions.
- Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for effective lead nurturing and CRM integration.
- Coordinate with internal teams and vendors for content, design, and tech support.
**Skills & Requirements**:
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
- Must have 02 to 04 years of experience in B2B marketing, preferably in IT services or SaaS industries.
- Proven expertise in developing and executing digital marketing strategies.
- Strong knowledge of SEO, PPC, social media advertising, and analytics tools (Google Analytics, SEMrush, etc.).
- Excellent content writing and storytelling skills tailored to B2B tech audiences.
- Experience working with CRM and marketing automation platforms.
- Ability to think strategically and execute hands-on.
- Strong analytical mindset and data-driven decision-making skills.
- Excellent communication, presentation, and project management skills.
Schedule:
- Day shift
Work Location: In person
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