Marketing Associate

6 days ago

Remote, India Zafco Full time

Key Responsibilities Offline Marketing Initiatives -Manage procurement of marketing materials such as brochures, promotional items, and point-of-sale displays. -Maintain a comprehensive vendor directory and source high-quality promotional items to support marketing campaigns. -Collaborate with the sales team to develop customized marketing collaterals and tools to support their regional efforts. -Plan and execute regional marketing campaigns tailored to the needs of local markets. -Oversee the launch of new product lines or patterns, ensuring successful market introduction and promotion. -Support and execute brand activations, including dealer events, trade shows, and other promotional activities to increase brand awareness and engagement. -Oversee the implementation of promotional campaigns, including trade shows, exhibitions, and dealer programs. Customer Relationship Management (CRM) -Manage customer lists and segmentation to ensure accurate targeting of communications. -Develop and maintain a communications calendar to engage customers consistently with relevant updates, offers, and campaigns. -Monitor and manage all community inboxes and form queries, ensuring timely responses and resolution of customer inquiries. Budget Management -Ensure all activities remain within approved spending limits. -Support Marketing Manager to conduct monthly budget reconciliations to address and rectify overspending or underspending. Cross-Team Collaboration -Work with cross-functional teams to align offline marketing efforts with broader brand strategies. -Coordinate with vendors and suppliers to ensure timely delivery of marketing materials. -Support sales team in tracking and reporting the impact of marketing initiatives on their efforts. Qualifications and Skills -Education: Bachelor’s degree in Marketing, Business Administration, or a related field. -Experience: ○ 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or a related role. ○ Experience working in the automotive or B2B industry is a plus. -Technical Skills: ○ Proficiency in CRM tools and platforms. ○ Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint). ○ Familiarity with marketing automation tools is a bonus. -Soft Skills: ○ Excellent communication and interpersonal skills. ○ Strong organizational and multitasking abilities. ○ Attention to detail and a proactive attitude. ○ Ability to work in a fast-paced, collaborative environment

Pay: ₹800,000.00 - ₹900,000.00 per year

Schedule:

- Monday to Friday
- UK shift

**Experience**:

- Budget management: 1 year (required)
- CRM software: 1 year (required)
- zoho: 1 year (required)
- sales enablement: 1 year (required)

Work Location: Remote

Application Deadline: 01/03/2025

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