Abg Referral Partner

6 days ago

Thane, India ABC Digital Ltd Full time

Key Result Areas

Supporting Actions

Strategy & Process Design
- Assist in designing and implementing the end-to-end digital distribution strategy for Digital RPs
- Seamless digital onboarding journeys
- Structured engagement frameworks
- Business tracking and real-time reporting
- Effective grievance management processes

Digital Lead Funnel Management
- Set up and manage digital lead funnels for lending and other financial solutions
- Drive end-to-end visibility and ownership across the funnel
- Collaborate with product, credit, and tech teams to streamline lead lifecycle

Tech-Enabled Engagement
- Build and execute a low-touch, high-scale engagement model using digital tools and automation
- Design campaigns for partner activation and retention
- Use digital content, gamification, and nudges to sustain productivity

Cross-Functional Collaboration
- Work with Marketing, Tech, and Training to:

- Build referral journeys and onboarding workflows
- Set up tracking dashboards and data capture
- Coordinate training and campaign rollouts

Performance Campaigns & Reporting
- Plan and drive FB and other digital campaigns for ABG cohorts
- Generate insights via data-driven reporting
- Continuously optimize for better conversion and engagement

Process Improvement & Scalability
- Identify gaps and streamline processes for Digital RPs
- Recommend and implement automation/tech upgrades to improve scale and efficiency

Minimum Experience Level
- 2 - 5 years

Job Qualifications
- Post Graduate

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