Digital Marketing Executive

2 days ago

Durgapur, India AICT PRIVATE LIMITED Full time

**Job Title: Digital Marketing Executive**

**Location**: Durgapur
**Department**: Marketing

**Job Type**: Full-Time

**Job Summary**:
**Key Responsibilities**:

- **Digital Campaign Management**: Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to generate leads and drive student enrollment.
- **SEO/SEM**: Optimize website content for search engines and manage SEO/SEM strategies to increase visibility and ranking.
- **Social Media Management**: Manage social media channels by creating posts, responding to inquiries, and analyzing performance metrics.
- **Website Management**: Update and maintain the institution’s website, ensuring it reflects accurate program and admissions information.
- **Analytics and Reporting**: Track, measure, and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- **Collaboration**: Work with the admissions team to align marketing campaigns with enrollment goals and academic calendars.
- **Market Research**: Stay up-to-date with the latest digital trends and competitors' strategies in the education sector.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- 1+ years of experience in digital marketing, preferably in the education sector.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, etc.).
- Strong knowledge of SEO, PPC, and content marketing strategies.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving ability.
- Ability to multitask and manage multiple campaigns/projects simultaneously.
- Familiarity with CRM systems and lead tracking tools is a plus.

**Preferred Qualifications**:

- Experience with educational marketing or student recruitment campaigns.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop).
- Video editing or familiarity with YouTube marketing is a plus.

**Compensation**:

- Competitive base salary plus performance-based commission.
- Benefits package including health insurance, paid time off, and training opportunities.
- Paid sick leave after 6 Month.

**Job Types**: Full-time, Permanent

Pay: ₹12,000.00 - ₹16,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

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