Growth Marketer

1 week ago

Bengaluru, India Airtribe Full time

**About the team**

We are building a new-age upskilling platform focused on the intersection of expert-led education and community-based learning. Our courses encourage active learning instead of passive lecture-watching. They are live programs with workshop-style sessions, direct access to expert instructors, access to the community with your peers, and regular feedback

Our instructors and mentors hail from top tech unicorns and decacorns like Gojek, Razorpay, Uber, Coinbase, Microsoft, Meta, Google, and more. We are proud to have helped 1000+ learners in their upskilling journey through our courses

We’re well-funded and backed by prominent VCs and angels in India and the US, including Better Capital, 640 Ventures, Kunal Shah, Anand Chandrasekaran, Khadim Batti. We’re also lucky to have received the support of popular creators like Abhinav Chhikara and Anshumani Rudra.

About the Founders

**Key Responsibilities**
- Develop and execute data-driven marketing campaigns across organic and inorganic channels
- You will work closely with the product, community and sales teams to ensure we can generate leads for our courses in a predictable way
- Analyze user data to identify trends and insights that can be used to optimize user awareness, acquisition and referral.
- You will help run events and workshops to build the top of the funnel for our courses
- Collaborate with the product team to work on product-led growth initiatives like referrals and promotions
- Monitor and report on key performance metrics, such as conversion rates, user acquisition costs, and customer lifetime value.
- Continuously test and refine marketing campaigns to improve performance and drive growth.
- Stay up-to-date with the latest trends and b-est practices in growth marketing, community-led products and EdTech

**Qualifications**
- Bachelor's degree in technology, marketing, business, or a related field.
- 3+ years of experience in growth marketing, preferably with some experience in education and community projects.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Strong project management skills, with the ability to manage multiple campaigns and priorities.
- Experience with A/B testing and experimentation.
- Knowledge of SEO and content marketing best practices.
- Familiarity with marketing tools, such as Google Analytics, Mailmodo, Amplitude, SEMrush, Ubersuggest, Microsoft Clarity etc.

**What We Offer**:

- Competitive market salary
- Medical health insurance
- You will be a part of the founding team and will grow rapidly in your career alongside the company's growth.
- Working directly with the founders has a different vibe of its own
- You will get free access to some of our premium cohort-based courses

**Salary**: ₹1,500,000.00 - ₹2,000,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Morning shift

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Organic Marketing: 3 years (preferred)
- Google Ads: 3 years (preferred)

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