Shopify & Retention Marketing Executive

2 days ago

Sakinaka Mumbai Maharashtra, India Flo Sleep Solutions Pvt Limited Full time

**Location**: Sakinaka, Andheri East, Mumbai (On-site, Full-time)
**Work Days**: Monday - Saturday
**Experience**: 1-2 years (D2C or agency background preferred)
**Salary**: ₹35,000 - ₹50,000/month (in-hand, based on experience)
**Start Date**: Immediate joiner preferred

About Flo Mattress

Flo Mattress is a fast-growing D2C brand on a mission to help India sleep better through high-quality, affordable mattresses and innovative sleep solutions.

We’re expanding our digital team and looking for a **Shopify & Retention Marketing Executive** who can take full ownership of our website, improve conversions, and build strong customer retention through data-driven campaigns and creative thinking.

Key Responsibilities

**Shopify Website & CRO**
- Manage and update the Shopify website (products, offers, content, banners).
- Optimize product pages, checkout flows, and navigation for better UI/UX.
- Conduct A/B tests and implement conversion rate optimization (CRO) strategies.
- Collaborate with design and tech teams to enhance the overall shopping experience.
- Set up automated workflows such as welcome, cart abandonment, win-back, and post-purchase flows.
- Segment customer data for personalized and impactful communication.
- Create simple, on-brand copy for customer engagement and retention campaigns.

**Data & Insights**
- Track key metrics through Shopify, Google Analytics, and CRM dashboards.
- Analyze website and campaign data to drive strategic decisions.
- Share actionable insights to increase repeat purchase rate and lifetime value.
- Experiment with new ideas to boost engagement and conversion performance.

**Requirements**:
**Must-Have Skills**
- 1-2 years of hands-on experience managing Shopify stores.
- Proven background in retention marketing or CRO (preferably D2C/e-commerce).
- Strong analytical and problem-solving skills.
- Working knowledge of CRM tools such as Klaviyo, Mailchimp, MoEngage, or WebEngage.
- Understanding of UI/UX principles for e-commerce.
- Excellent written and verbal communication skills.

**Good to Have**
- Basic HTML/CSS knowledge or experience using Liquid in Shopify.

Why Join Flo Mattress
- Join one of India’s fastest-growing D2C sleep brands.
- Take end-to-end ownership of key digital growth functions.
- Work in a collaborative, transparent, and fast-paced environment.
- Opportunity to grow into Retention Lead or E-commerce Manager roles.
- Stable, full-time opportunity with growth-focused leadership and a culture of learning.

**Job Type**: Full-time, Permanent
**Work Mode**: On-site (Sakinaka, Andheri East, Mumbai)

Pay: ₹35,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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