Digital Marketing
2 weeks ago
**Position**: Digital Marketing executive
**Experience**: 1 to 2 yrs
**Location**: Mumbai - Ghatkopar
**Salary** - 30k per month
**Responsibilities**:
**Roles and Responsibilities**
- **Digital Campaign Strategy & Execution**:
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
- Optimize campaigns to meet KPIs like ROI, lead generation, and engagement.
- **Search Engine Optimization (SEO)**:
- Perform keyword research and implement on-page and off-page SEO strategies.
- Monitor and improve website rankings and organic traffic.
- **Content Marketing**:
- Create and manage a content calendar.
- **Social Media Management**:
- Oversee social media accounts, ensuring consistent brand voice and engagement.
- Analyze performance metrics and propose strategies for growth.
- **Analytics and Reporting**:
- Track and analyze the performance of digital campaigns using tools like Google Analytics.
- Prepare monthly performance reports and suggest improvements.
- **Collaboration**:
- Work with the design team to create visual content for campaigns.
- Coordinate with the sales team to align marketing efforts with business goals.
- **Budget Management**:
- Plan and manage budgets for paid campaigns.
- Ensure cost-effective strategies to maximize ROI.
- **Stay Updated**:
- Keep up with industry trends, new tools, and technologies to ensure marketing efforts are innovative and effective.
**Preferred Qualifications**:
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint, etc.).
- Familiarity with graphic design tools for creating social media content is a plus.
Pay: ₹9,811.88 - ₹41,405.91 per month
Work Location: In person
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