Digital Marketing Strategist

6 days ago

Bhilwara, India A2D Innovations Pvt. Ltd. Full time

**Job role**:
As a digital marketer, your primary objective will be facilitating the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

**Responsibilities**:

- Manage AdWords and other paid channels
- Set targets and build strategies to help achieve them.
- Create and test ad copy for operational efficiency.
- Create and optimize landing pages to increase signups.
- Develop and implement campaigns to better lead quality and beat the competition.
- Perform data analysis around web traffic and other key metrics.
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.
- Communicate with team members on campaign developments, timelines, and results.
- Reach out to users organically with on page and off page SEO.
- Good practice with backlinking for our products.

**Requirements**:

- 2+ years of experience in Digital Marketing or a similar position preferred
- Relevant Bachelor's degree preferred
- Proven experience building campaign strategies from scratch
- Excellent Excel skills - familiarity with pivot tables and vlookups is a huge bonus
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture critical metrics
- Experience working with data

**Salary**: ₹30,000.00 - ₹120,000.00 per year

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