Digital Marketing Executive

7 days ago


Doraha, India Mind Plus Healthcare Pvt. Ltd. Full time

Key responsibilities

Develop, implement and manage digital marketing campaigns across channels: SEM (Google Ads), social media (Facebook/Instagram/LinkedIn/Twitter/X, TikTok as relevant), display, and remarketing.

Execute on-site and off-site SEO: keyword research, on-page optimization, technical SEO checks, content recommendations, and link-building support.

Monitor, analyze and report campaign performance (KPIs, ROAS, CPL, CTR, conversion rates) and provide actionable optimization recommendations.

Maintain and update website/CMS content; collaborate with developers/ designers for landing pages and CRO tests.

Coordinate with creative and product teams to produce assets (ads, landing pages, banners, videos).

Manage budgets and bidding strategies for paid campaigns; ensure efficient spend and ROI tracking.

Stay up to date with digital trends, platform changes and competitor activity; experiment with new channels and formats.

Support events, webinars, and other integrated marketing activities when required.

Required qualifications & experience

Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience).

2-5 years of digital marketing experience (adjust depending on seniority).

Proven experience running paid search and social campaigns with measurable results.

Solid understanding of SEO best practices and on-page technical fundamentals.

Experience with analytics and reporting tools (Google Analytics/GA4, Google Tag Manager, Data Studio/Looker Studio).

Comfortable working with CMS platforms (WordPress, Shopify, or similar).

Technical skills & tools

Google Ads, Google Analytics (GA4), Google Tag Manager, Google Data Studio/Looker Studio

Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads (as relevant)

SEO tools: SEMrush, Ahrefs, Moz or equivalent

CMS (WordPress, Shopify, etc.), HTML/CSS basics a plus

Excel/Google Sheets for analysis and reporting

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Leave encashment

Ability to commute/relocate:

- Doraha, Doraha - 141421, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person



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