Digital Marketing Executive

2 days ago

Ameerpet Hyderabad Telangana, India BLUBOT Full time

**Job Title**: Executive - Digital Marketing

The Digital Marketing Manager will develop, implement, and manage marketing campaigns that promote the company and its products. This role requires a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.

**Key Responsibilities**:
2. **Content Strategy**: Develop and manage the content strategy across digital platforms.

3. **Performance Analysis**: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

4. **Optimization**: Identify trends and insights, and optimize spend and performance based on the insights.

5. **Website Management**: Oversee the company's website, ensuring its effectiveness and optimizing user experience.

6. **Collaboration**: Work with internal teams to create landing pages and optimize the user experience.

7. **Budget Management**: Manage the digital marketing budget and ensure cost-effective strategies.

8. **Market Research**: Conduct market research to identify trends, opportunities, and competitors' strategies.

9. **Lead Generation**: Develop and implement strategies for lead generation and customer acquisition.

10. **Tool Utilization**: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

**Qualifications**:

- Proven experience of 2-5 Years as a Digital Marketing Executive / Sr Executive or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Excellent communication and leadership skills.
- Creative thinking and problem-solving skills.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.

**Key Skills**:

- Digital campaign development
- SEO/SEM/SMM and content strategy
- Performance analysis and reporting
- Website management and optimization
- Collaboration and teamwork
- Budget management
- Market research
- Lead generation
- Analytical skills and tool utilization

Join our team to lead our digital marketing efforts and drive our online presence to new heights

Pay: ₹150,000.00 - ₹250,000.00 per year

**Benefits**:

- Health insurance

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

Application Deadline: 15/01/2025
Expected Start Date: 20/01/2025

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