Digital Marketing Executive

1 week ago

Chetput Chennai Tamil Nadu, India Fusion Innovative Full time

**Responsibilities**:

- Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Measure ROI and KPIs and make necessary strategy adjustments if needed.
- Stay up to date with the latest digital marketing trends and best practices.
- Strong knowledge in SEO and App store optimization.
- Able to create quality backlinks, rank keywords in SERPs, increase organic traffic to the website.
- Brainstorm new and creative growth strategies
- To manage existing and launch new Social Media pages, create and organize content for distribution online platforms and community management.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Manage campaign expenses, staying on budget & estimating monthly costs.
- Effectively communicate results to management weekly.

Key Skills
- Proven PPC & SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO & PPC.
- Strong analytical skills and data-driven thinking. Well-versed in English.

Experience

Min 1 year

Work Location

Chetpet, Chennai.

Shift Timing

11am to 8pm

Immediate Joiners Required

8838675423

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