Marketing Executive

2 weeks ago

Gurugram Haryana, India Gilco Global Pvt Ltd Full time

**Reporting To**: Marketing Manager/Head of Marketing

**Job Objective**:
To ideate, design, and execute compelling marketing campaigns that enhance Gilco Global's brand presence and drive engagement. This hybrid role requires expertise in content creation and design, ensuring cohesive visual and written communication across all platforms.

**Key Responsibilities:Content Creation**:

- Develop and execute content strategies aligned with Gilco Global's goals, including blogs, articles, and case studies.
- Research industry trends to craft thought leadership and high-impact storytelling.
- Coordinate with internal teams to create content that supports sales and marketing objectives.

**Design & Creative Execution**:

- Create short videos, animations, and infographics to support digital campaigns.
- Maintain brand guidelines to ensure consistency across all content and designs.
- Collaborate with the marketing team to create mockups and prototypes for campaigns.

**Campaign Management**:

- Assist in planning and executing marketing campaigns across multiple platforms.
- Optimize content and visuals based on performance analytics and feedback.
- Coordinate with third-party vendors for printing, photoshoots, and video production, as needed.

**Key Skills and Requirements**:

- **Content Writing Expertise**: Proficient in creating engaging content tailored to the audience.
- **Design Skills**: Hands-on experience with Adobe Photoshop, Illustrator, InDesign, and Canva. Video editing skills are a plus.
- **Digital Marketing Savvy**: Understanding of SEO, SEM, and content marketing trends.
- **Analytics & Reporting**: Ability to use tools like Google Analytics and social media insights to improve content and design performance.
- **Creativity & Innovation**: Strong ideation skills to propose fresh, impactful campaigns.
- **Collaboration**: Ability to work closely with cross-functional teams such as sales, PR, and product teams.
- **Time Management**: Proven ability to manage multiple projects and meet deadlines.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 2+ years of experience in a combined content and design role.
- Strong portfolio showcasing written content and design work.

**KPIs**:

- Increase in engagement metrics (e.g., likes, shares, click-through rates).
- Quality and timeliness of content and designs produced.
- Alignment of all marketing materials with brand guidelines.
- Positive feedback from internal and external stakeholders.

Pay: ₹10,429.30 - ₹34,500.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 31/01/2025

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