
Digital Marketing Assistant
24 hours ago
**Strategic Planning**:
- Develop and execute digital marketing strategies to drive brand awareness, traffic, and conversions.
- Align digital campaigns with overall marketing goals and business objectives.
- **Content Creation**:
- Ensure content aligns with the brand voice and appeals to the target audience.
- **Search Engine Optimization (SEO)**:
- Optimize website and content for search engines to improve organic rankings.
- Conduct keyword research, implement on-page and off-page SEO strategies, and monitor performance.
- **Search Engine Marketing (SEM) & Paid Advertising**:
- Manage PPC campaigns on platforms like Google Ads, Facebook, and Instagram.
- Monitor ad performance, optimize for ROI, and adjust strategies as needed.
- **Social Media Management**:
- Develop and implement strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Monitor engagement, grow follower base, and track campaign success.
- **Analytics and Reporting**:
- Monitor and measure the performance of all digital marketing campaigns using tools like Google Analytics.
- Prepare detailed reports on KPIs and suggest data-driven improvements.
- **Website Management**:
- Oversee website updates, landing page creation, and A/B testing for better user experience.
- Ensure the website is optimised for performance, mobile responsiveness, and usability.
- **Market Research**:
- Analyse competitor strategies, market trends, and customer preferences.
- Use insights to adjust marketing strategies and stay ahead of industry trends.
- **Collaboration**:
- Work closely with sales, design, and product teams to create cohesive campaigns.
- Provide insights on customer behaviour to enhance overall business strategy.
- **Lead Generation and Conversion**:
- Design campaigns that generate qualified leads and guide them through the sales funnel.
- Focus on improving conversion rates and customer retention.
- **Stay Updated**:
- Keep abreast of emerging digital marketing trends, tools, and technologies.
- Experiment with innovative techniques to enhance campaign effectiveness.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Commission pay
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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