Avp

1 week ago

Mumbai, India Riverforest Connections Full time

**Job Purpose**

3. Innovative and iterative A/B test experimentation to bring in continuous improvement in monthly run rates

4. End-to-end robust monitoring and optimisation of campaigns with key focus on impact to business
- **JOB RESPONSIBILITIES**
- 1. Drive business objective through effective digital campaigns
- Understand business objectives for assigned portfolio(s)/product(s)
- Drive conversions via omni channel campaign strategy to analytically defined segments
- Demonstrate growth hacking mindset by constant experimentation & learning to drive incremental numbers
- Nurture customers who drop off from digital journeys
- Achieve incremental campaign revenue target set
- **2. Portfolio Management & significant Impact**
- Achieve target of new customer acquisition & drive repeat behaviour for EasyEMI payments
- **3. Applications of analytical inputs**
- Understanding the Analytical solutions and deriving actionable insights out of the same
- Creatively experimenting with the analytical recommendations to improve campaign and overall campaign impact to business
- Micro-segment customers & hyper-personalize communication
- **4. Design & Execute campaign**
- Understanding business objective for the campaign
- Define the target audience - segments and persona basis analytical inputs
- Decide channel mix to improve reach & relevance
- Execute hyper personalized campaigns for the consumer at the right time through the right channel
- Work closely with cross-functional teams to roll-out an omni-channel campaign approach
- **5. Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics**
- Active participation in Hypothesis creation and execution of Testing frameworks
- Experiment & Scale - Testing of segments, communication, offer, approach, channels
- Launch timely mails to product and other Stakeholders with campaign calendar, results
- Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team
- Implement and Tweak the Funnel Marketing - Top / Mid and Bottom Funnel
- **6. End-to-end robust monitoring and optimisation of campaigns with key focus on impact to business**
- Daily / weekly / monthly monitoring of trends on Analytics dashboards and MISs. Quick identification of which are positive and negative contributors and adjusting the further plan accordingly.
- Marrying macro and micro factors impacting the business while conducting analyses
- Identifying relevant trends, spikes in customer behavior via data & reports to be plugged back into the calendars
- **Skills Required**:
EasyEMI;Campaign

**Location**

Mumbai / Mumbai Suburban / Navi Mumbai

**Years Of Experience**

6 to 11 Years

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