Digital Marketing Executive

3 days ago

Dwarka Delhi Delhi, India Mahashakti Financiers Ltd. Full time

Job Summary:
Key Responsibilities:

- Digital Strategy & Campaign Management
- Plan, execute, and manage multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for NBFC products such as personal loans, business loans, gold loans, etc.
- Set clear campaign objectives, KPIs, and ROIs tailored to the financial services industry.
- Optimize website content for search engines (SEO) and ensure high rankings for relevant keywords (e.g., “instant personal loan,” “NBFC loan approval”).
- Monitor website analytics and suggest improvements for UX and conversions.
- Collaborate with the tech team for web enhancements and landing page creation.
- Manage the company's presence on platforms like Facebook, Instagram, LinkedIn, and YouTube.
- Develop engaging content (posts, reels, stories, videos) tailored to financial services.
- Run paid ad campaigns to generate quality leads and retarget lost customers.
- Use CRM tools and automation platforms to personalize customer journeys.
- Content Marketing & Copywriting
- Collaborate with content writers to develop blogs, infographics, and loan-related FAQs that drive traffic and establish authority.
- Ensure all content adheres to financial regulatory compliance and is easy to understand.
- Use tools like Google Analytics, Google Search Console, and social media insights to evaluate campaign performance.
- Provide weekly/monthly reports on KPIs such as CPC, CTR, conversion rate, and customer acquisition cost.
- Ensure all campaigns are in line with NBFC regulations and maintain consistency in branding.
- Work with legal and compliance teams to ensure all digital communications meet regulatory requirements.

Qualifications:

- Bachelor's degree in Marketing, Digital Media, or a related field.
- 1-3 years of experience in digital marketing, preferably in financial services or NBFCs.
- Proficiency in tools like Google Ads, Facebook Business Manager, Mailchimp/HubSpot, Google Analytics, Canva, etc.
- Strong understanding of SEO, SEM, PPC, lead generation, and funnel marketing.
- Excellent communication and analytical skills.

Preferred Skills:

- Certification in Digital Marketing (Google, HubSpot, Meta Blueprint).
- Prior experience with lead management and CRM tools.
- Familiarity with RBI guidelines and NBFC digital marketing limitations.

**Job Types**: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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