Performance Marketing Associate

2 weeks ago

Bengaluru, India Enphase Energy Full time

Role TitlePerformance Marketing AssociateFunctionMarketingBangaloreLocationMISSION AND SCOPEWHY THE ROLE EXISTSAtEnphase,we are working on setting up and scaling an in-house lead generation team.ThePerformance Marketing experts will be the pillars of this team with in-depth experienceon biddable platforms. They will partner with Media Planners, Creative teams, CROs andother stakeholders across company to drive lead generation on their platform ofexpertise. Their focus will be on generating leads for the US market.SCOPE OF RESPONSIBILITY- Paid lead generation for US (all states) across Biddable Platforms (Facebook,

Google etc.)- Develop account strategy and be accountable for the

execution of strategy and achievement of KPIs- Hands-on campaign setup and management of paid

campaigns on at least but not limited to one digitalchannel amongst Google, Facebook + Instagram, Bing- Day-to-day campaign monitoring and optimization including

A/B testing of targeting, landing pages, and more- Responsible for the operational success of accounts,

ensures KPIs are met on time and on budget- Coordinate with the creative team to get creatives & ad-copy

made for ads- Evaluate new and relevant biddable platforms to expand lead

generation potentialQUALIFICATIONS AND EXPERIENCE- Graduate/MBA 3-4 years of hands-on paid campaign and media-budget

management experience- Proven experience in running performance campaigns in at least one

platform - Google, Facebook, YouTube, Bing, Programmatic- Prior experience in managing and optimizing campaigns for Lead Gen &

Conversion. Agency experience is a plus- Experience in running (BLS) Brand Lift Study/R& F campaigns across digital

channels would be a plus- High ownership and ability to work with mínimal supervision
- Strong written and verbal communication
- Ability to collaborate across stakeholders
- About EnphaseGET READY FOR THE FUTURE OF ENERGYOur Vision:
World’s best software-defined home energy solutions companyMilestone yearsGlobal Footprint

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