Performance Media Buyer
6 days ago
**Job Overview**
**Primary Duties and Responsibilities**
- **
Launch and manage lead gen campaigns across Meta (Facebook/Instagram),** Google, and TikTok Ads
- Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets
- Conduct A/B testing on creatives, audiences, and landing pages
- Retarget and scale winning campaigns effectively
- Analyze performance using platforms like RedTrack, Voluum, or similar
- Collaborate with the creative team and provide feedback on ad creatives and landing pages
- Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks
- Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.)
**Must-Have Qualifications**:
- Minimum 3 years of experience running Meta Ads (with proven lead-gen success)
- Hands-on experience with Google Ads and TikTok Ads for B2C lead generation
- ** Managed ad budgets of at least ₹8 lakh (~$10K/month) while hitting CPL or CPA goals**:
- Experience with campaign optimization, split testing, retargeting, and scaling
- Proficiency in analytics tools (RedTrack, Voluum, or similar)
- Familiarity with CRMs like Go High Level and automation via Zapier/Make
- Advanced Excel or Google Sheets skills for data reporting
- ** Strong written and spoken English communication**:
**Bonus Skills**:
- (Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.)
**Shift Timing & Location**
- ** Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST**:
- ** Industry: B2C, Digital Marketing Agency (Home Services)**:
- ** Experience Required**: Minimum 3+ years
**Education**
- Graduate from any stream (mandatory).
**About Us**
We firmly believe the business works best when it is groundbreaking and nimble. We look straight at the reality of your business and help you with creativity, innovation, and teamwork to let you seize the opportunities.
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