Social Media Executive

1 week ago

Calicut Kerala, India Synosys Technologies LLC Full time

Key Responsibilities:
Social Media Management
- Manage daily operations of all social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, etc.).
- Develop and implement creative social media strategies aligned with the company’s branding and marketing goals.
- Plan, create, schedule, and publish engaging content including posts, reels, videos, and stories.
- Respond to comments, messages, and inquiries in a timely and professional manner.

Content Creation & Strategy
- Collaborate with the design and content teams to create high-quality visuals, captions, and campaigns.
- Brainstorm new ideas, trends, and creative concepts to enhance brand engagement.
- Assist in developing social media calendars, campaign plans, and promotional materials.

Analytics & Reporting
- Track, analyze, and report the performance of social media campaigns using tools like Meta Insights, LinkedIn Analytics, Google Analytics, etc.
- Monitor growth metrics, engagement rates, and audience behavior to optimize future strategies.
- Conduct competitor research and trend analysis to stay ahead in the digital landscape.

Brand Building & Engagement
- Maintain a consistent brand voice and identity across all social channels.
- Build and nurture online communities to strengthen customer engagement.
- Coordinate with internal teams for product launches, announcements, and digital campaigns.

**Requirements**:

- Proven experience as a Social Media Executive, Social Media Coordinator, or similar role.
- Strong understanding of social media algorithms, trends, and best practices.
- Experience with content creation tools (Canva, Adobe Suite, CapCut, etc.).
- Knowledge of paid social media campaigns (Facebook/Instagram Ads, LinkedIn Ads) is an advantage.
- Excellent communication, creativity, and storytelling skills.
- Ability to multitask, meet deadlines, and work both independently and within a team.
- Basic knowledge of analytics tools (Google Analytics, Meta Business Suite, etc.).

Preferred Qualifications:

- Bachelor’s degree in Marketing, Media, Communications, or a related field.
- Certifications in Social Media Marketing or Digital Marketing are a plus.
- Experience working in the tech or IT industry is an added advantage.

What We Offer:

- Competitive salary package.
- A dynamic and innovative work environment.
- Opportunities for skill development and career growth.
- Exposure to cutting-edge technologies and digital strategies.

**Language**:

- Malayalam (required)

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