Executive - Digital Marketing

5 hours ago

Kanpur, India Sigma slotting corporation Full time

**JOB DESCRIPTION- DIGITAL MARKETING EXECUTIVE**

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with clients
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- **Requirements and skills**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills

**Job Qualifications**
- A Bachelor’s degree in Marketing, Business, Communications or other related fields
- Prior job experience in digital marketing or in related fields
- Prior experience in operating websites and marketing analytics tools.
- HTML, JavaScript, Adobe Acrobat and advertisement serving tool usage experience would be necessary.
- Excellent IT skills
- Proficiency with Microsoft Office suite, specially excel and powerpoint
- Goal oriented and customer oriented
- Good analytical skills to analyse digital campaigns and measure their effectiveness
- Ability to search for opportunities in marketing datas and identify emerging trends
- Experience in conducting marketing researches with data analytics softwares
- Creative skills to come up with new ideas that captures customer focus
- Analysis and presentation of market data using charts
- Good interpersonal skills to ensure smooth coordination between various parties and relationship building skills to develop positive relations with clients
- Familiarity with new and existing social media platforms and familiarity with SEO marketing techniques

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time

Schedule:

- Fixed shift

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